The Chief Growth Officer of Zeel discusses with BuzzInContent.com the channel's various offerings and why should brands do more content integrations. He also talks about the importance of TV as a medium to maximise reach

The show will weave conversations on the coming together of the Indian cinema from December 19, 8:30 pm, on Zee Café. The property will also air on the same day at 11 pm on &Pictures and stream on Zee5

Murdia was earlier serving as the Vice-President of Marketing at Zeel

Zenith had conceptualised the core idea of the show for Nestle and ZEEL, later won the multi-channel pitch for execution and broadcast of the show. Every episode focuses on how each guest has taken challenging circumstances in their stride and overcome difficult situations to set up something they were passionate about

The six-episode series designed by Zee Brand Works will be aired on Zee TV, Zee Zest and Zee5

The format of the show will allow the audience to see them get candid and share insights into the lives of celebrities while providing skin care tips to the viewers

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

DamnFam, a group of content creators was onboarded for the campaign, designed to showcase the winter wonders of the country

The male-grooming podcast exclusively streaming on Zee5 will feature the two Bollywood actors in a free-spirited chat around male grooming trends, tips and hacks in India

This latest initiative is an extension of the brand's recipe-integration campaign to build awareness about Alpenliebe Juzt Jelly as an active ingredient in home dessert recipes, to bring alive the brand's positioning of ‘Family Mein Masti Chali'

While content creators and platforms offering localised, regional and dialect-based content are on the rise and brands are equally open to collaborating with them, they come with a baggage of challenges associated with them. Content marketing practitioners discuss what brands must adhere to in order to overcome these challenges while interacting with the audience beyond metros through content

Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context

There will be a series of communications to highlight the brand being resilient and reliable. Havas Media Group is the media buying partner for the campaign

The show captures the true sentiments of the characters having a candid conversation about menstruation and understanding the physical and mental discomfort of heavy flow, cramps and PMS

The underlying principle of curation is being consumer-centric and that can help achieve success, conclude the panellists of the session titled ‘If content is king, curation is queen' at BuzzInContent Conversations

The channel will telecast a 6-part series every Saturday and Sunday at 10 pm that explores the depths of Indian cinema in an engaging discussion with the maestros of cinema who are known for their craft

Zee TV, Essence and Flipkart join hands to make TV viewing truly interactive during Flipkart's annual sale - Big Billion Days

The dance challenge has crossed 2 billion views in a week and continues to receive entries from various age groups as it goes viral