Dilen Gandhi, Senior Director, Marketing – Foods Category, PepsiCo India, reveals why the brand chose GECs for its content initiative and partnered with Zee channels
By Akansha Srivastava | June 11, 2019As a part of the in-show integration, the protagonists of eight shows will bring alive Kurkure's new positioning,‘Khayaal Toh Chatpata Hai'
By BuzzInContent Bureau | May 14, 2019Around 80% of the audience on social media is millennials who are more into pop culture. They are consuming content that is funny and entertaining, leading to an exponential rise in meme culture. Memes and GIFs have become an easy solution for brands to weave content. BuzzInContent finds out how brands are using memes
By Karuna Sharma | September 11, 2018The channel engages with the fans of its reality show ‘India's Best Dramebaaz' through the GIFs of their favourite contestants, celebrity mentors and hosts. The Giphy account has already crossed 17.1 million views in four weeks
By BuzzInContent Bureau | July 30, 2018