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The campaign was centred around three key pillars of Enhance, Empower and Evolve devised to facilitate holistic development of bar staff across key locations

By BuzzInContent Bureau | August 05, 2021
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As a part of the association facilitated by Wavemaker, MTV India and Center fruit launch a co-branded comedy talent hunt show starting July 20, 2021

By BuzzInContent Bureau | July 21, 2021
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The film highlights the struggles of a UPSC aspirant and how Edukemy's interactive platform and training helped him ace the tough examination

By BuzzInContent Bureau | July 16, 2021
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This season will feature Arjun Kapoor, Tahira Kashyap, Pratik Gandhi and Rohan Joshi cooking their gourmet creations and pairing them with highballs in each episode

By BuzzInContent Bureau | July 08, 2021
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The music video features Indian rap artists Meba Ofilia, Siri and Dee MC, celebrating a new generation of women who embody the spirit of empowerment

By BuzzInContent Bureau | June 24, 2021
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In an exclusive conversation with BuzzInContent, Swarup, CEO, Founder, Chtrbox and Julie Kriegshaber, COO, Chtrbox, say that the acquisition offers 360-degree influencer-driven ad campaigns across TV, OTT, digital and app-based platforms that fully leverage the deep experience and knowledge of both teams. It offers an opportunity to drive more rapid development of social commerce business opportunities

By Akanksha Nagar | June 23, 2021
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The digital campaign #WeWillTakeOffAgain is a direct message from the elder generation, applauding and encouraging the fervour of the young and motivating them to keep moving ahead against the odds

By BuzzInContent Bureau | June 22, 2021
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Chtrbox will continue to run as an independently positioned brand while benefiting from QYOU Media's complementary businesses including the TV channel The Q, and their influencer marketing Group in the USA. Pranay Swarup, Founder and CEO, and Julie Kriegshaber, COO, will continue in their leadership roles with Chtrbox

By BuzzInContent Bureau | June 01, 2021
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In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands

By Akansha Srivastava | May 11, 2021
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New-age video content creators Ganesh Vanare and Anunay Sood capture their experiences across Kurseong, the land of white orchids in Darjeeling, and Sandakphu, the highest peak in West Bengal, through the Oppo phone as part of the ‘Life Unscene' campaign

By BuzzInContent Bureau | May 05, 2021
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It is rare for an influencer to bear their vulnerabilities to their audience and it is exactly this attribute of Kapila that makes the post more relatable. The video stands out for its authenticity and relatability

By Benita Chacko | April 16, 2021
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Organised in association with India Film Project, the initiative is to encourage potential vloggers, beginners and vlogging enthusiasts to create engaging content and showcase their creativity and talent

By BuzzInContent Bureau | April 08, 2021
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With lyrics in eight languages, the anthem is sung by local talent. The video is shot across all eight cities that represent each team taking part in IPL 2021

By BuzzInContent Bureau | April 08, 2021
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The division will manage all key aspects of the creators' business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support

By BuzzInContent Bureau | March 19, 2021
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In an interview with BuzzInContent, Kumar, Director at The Story Lab, the branded content division of Dentsu, talks about the division's growth plans, creator-agency-brand relationships, and his views on the content marketing space shaping up in India

By Akansha Srivastava | March 11, 2021
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While brands urge the council to draw a line between what is morally correct and what is legally bound, they say a few guidelines sound too harsh and can be tough. They fear influencer marketing will become just a reach medium after the guidelines are implemented

By Akanksha Nagar | March 04, 2021
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The video conceptualised and executed by Enormous Brands salutes the spirit of millions of Indian women, who take pride in their exceptional journey of being a woman and celebrate themselves, their pace, their achievements, and their momentum

By BuzzInContent Bureau | March 04, 2021
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Although the final guidelines will be issued by March 31 and will be applicable from April 15, ASCI has not mentioned anything specific about agencies. In conversation with BuzzInContent.com, agencies point out the ambiguity regarding the branded content space and share how intermediaries will help in better dissemination of information among influencers and brands

By Akanksha Nagar | March 02, 2021
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