Ungeek is a series of colourful, simplified, easy-to-absorb, insight-driven research reports and thought pieces for modern marketers

As Senior Vice-President - Content and Brand Solutions, Narayanan will report to CEO, Neena Dasgupta

If used creatively and efficiently, Audcasts can be the ticket to widespread recognition, says Karan Gupta, Managing Director at Zirca Digital Solutions

As content marketing practitioners discuss what to be kept in mind while creating helpful content, BuzzInContent lists the key takeaways in the form of a checklist

Content marketing professionals discuss the importance of creating helpful content, challenges associated with it and finding the balance between human-interest storytelling and practical solutions-based content for consumers

Measuring effectiveness of content marketing has always been the Achilles Heel for content marketers. But as the field is evolving, agencies and marketers are coming up with near-accurate possible solutions to this biggest challenge in the content marketing world

In the second story of the series on finding solutions to challenges related to the measurement of content marketing effectiveness, marketers discuss how agencies, creators and publishers can work in tandem to reduce discrepancies in measurement metrics. They discuss if forming an institutional body help resolve this issue

Many marketers and content practitioners argue that if industry standards for measuring content marketing are put in place, it might help brands save time. On the other hand, a few say that there is no need for such standards, and measuring content marketing effectiveness depends on the objective of a content campaign

While the year gave too many reasons for brands to adopt content strategies, one might still look for a concrete reason to go ahead with the medium. BuzzInContent.com talks to leading agencies to find out how one can persuade brands to willingly spend more money on content strategy

The Covid-19 pandemic has led to a higher adoption of podcasts by content creators and an increased acceptance by listeners. Coming as a saviour to the creative community in times of restricted opportunities, advertisers too are taking the notice of this medium. But can the medium capitalise on the attention it got? BuzzInContent.com explores

BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house

We are living in times where demand for content marketers has increased as brands are heavily relying on content to engage with consumers. BuzzInContent.com talked to a few experts in the industry to compile a list of traits that makes a good content marketer

The new proprietary product will help brands to do content planning based on psychographics so that they can better choose platforms and engage with the right audience