Lokhandwala, Head of Marketing at Zivame, tells BuzzInContent that brands sporadically tend to skew towards influencer marketing to amplify their mainline campaigns, but the medium gives results only when done consistently in the long run
By Sneha Srivastava | September 17, 2021The virtual fashion show had Zivame women walking the ramp from home featuring collections across lingerie, shapewear, activewear and sleepwear
By BuzzInContent Bureau | July 05, 2021In the show, these women embark on a journey of inside-out transformation, championed by the power of well-fitting intimate wear
By BuzzInContent Bureau | March 21, 2022The video highlights the lack of choices in sizes, styles and colours for curvy bust profiles and calls out the glaring lack of inclusivity within this segment
By BuzzInContent Bureau | March 04, 2021The video in collaboration with Prashasti Singh aims to create awareness of problems one faces with the regular petticoat and how their saree shapewear has been built to provide a better alternative
By BuzzInContent Bureau | January 22, 2021The campaign is built on real-life challenges and embarrassment faced by women due to bra outlines being visible, restricting their choice of outerwear. It aims to highlight this issue and the taboos associated with it through humour which is fun and relatable
By BuzzInContent Bureau | December 16, 2020Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the way in which women's innerwear category brands have been able to bring about a cultural change can be an inspiration to other categories and brands that aim to address the goal of behavioural and cultural change
By Hamsini Shivakumar | November 24, 2022Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that stand-up comedy as branded content can only succeed when it is based on the fundamentals of what branded content is supposed to be — a way for brands to participate in culture
By Hamsini Shivakumar | February 17, 2021With the infusion of new funds, Pepper is looking to expand its team in Mumbai and focus on product and its technology platform that will enable content creation ‘on-demand'
By BuzzInContent Bureau | February 26, 2020