In a conversation with BuzzInContent.com, the CEO of aawaz.com talks about the potential of podcasts as a medium for brands and how the lockdown accelerated its growth

While voice is gaining widespread acceptance, India's on-demand audio or podcast industry is very nascent but promising. Aawaz.com aims to be an early mover and learn and grow with a new generation of audience that is increasingly consuming passive content such as podcasts while performing other tasks

This fictional Hindi series aims to help audiences in B30 cities and beyond to participate in capital markets for their wealth creation goals through investing decisively in mutual funds and SIPs

The series created in collaboration with aawaz.com aims to make investor education around mutual funds more engaging to the audience by taking them along the journey of the shows fictional characters whose life decisions mimic the complexity of real-life investment choices


Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

Sharing their excitement on being awarded, winners of the inaugural BuzzInContent awards talk about their experience and how special the recognition is for them

The winners' list of India's most-awaited content marketing awards is out. Selected by a jury consisting of industry captains, the winners have been picked after a thorough and transparent process

The winners will be announced during the virtual gala on Wednesday, December 9, 2020

The Covid-19 pandemic has led to a higher adoption of podcasts by content creators and an increased acceptance by listeners. Coming as a saviour to the creative community in times of restricted opportunities, advertisers too are taking the notice of this medium. But can the medium capitalise on the attention it got? BuzzInContent.com explores

In a conversation with BuzzInContent.com, MVS Murthy, Head of Marketing and Digital Communications, says voice content is likely to overtake video in the coming years

The software and content company has roped in Naveen Kallur as Business Head