Cipla has been actively raising awareness on the issue on social media. Dr Vikas Gupta, Head, Prescription, India business, Cipla, speaks with BuzzInContent.com on their recent campaign 'Let's Talk About Asthma' and how influencer marketing is important to their brand
By BuzzInContent Bureau | April 09, 2021The film created by Schbang narrates the tales of Michelin star Chef Vikas Khanna, Arjuna awardee badminton player Parupalli Kashyap and popular comedian Bharti Singh, who did not let asthma stop them from achieving their dreams
By BuzzInContent Bureau | November 04, 2020Sung by Amit Trivedi and Nikita Gandhi, the song is penned by lyricist Amitabh Bhattacharya and composed by Amit Trivedi
By BuzzInContent Bureau | March 28, 2022As per the brand, the campaign was a success with 530 thousand engagements, reaching over 10 million Instagram followers through 2,000+ Cipla advocates in 21 days
By BuzzInContent Bureau | April 27, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that by taking to formats such as rap songs or stand up comedy, pharmaceutical brands are perhaps attempting to channelise positivity back into suffering
By Hamsini Shivakumar | April 06, 2022BuzzInContent talks to Chopra, EVP and the Head of India Business, on the back of the launch of the second leg of the #BerokZindagi campaign. Chopra talks about the nuances of building a content marketing campaign and how it helps brands engage with consumers
By Akansha Srivastava | November 25, 2019