Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

The collaboration with Crista Masala is a natural extension for Gobble to grow D2C brands by leveraging the Gobble brand value

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the youth today is bored with brand anthems and is more interested in deeper dialogue and explanatory graphics, including short films/music videos with elaborate narratives and performance poetry

The initiative #WeekendLive designed by Frog Ideas brings together leading artists performing from their homes with a Livestream across Facebook for viewers to enjoy

In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model

As part of the ITC brand Vivel's larger integrated campaign #AbSamjhautaNahin, the brand has undertaken various content initiatives with a strong purpose to encourage positive action that inspire, educate and empower women

During the recent episode of ‘Spotlight', Bansal delved into his journey as a content creator. He recounted how his transition from a corporate career to becoming a financial educator via social media marked the inception of his content creation journey

Kapoor said that she personally uses the product for approximately a month before endorsing it and she always clarifies that her recommendations are not investment advice but rather personal suggestions based on her own positive experience

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about how how are brands treading the road to the Hindi heartland which has been paved very well until now by cinema

Sharing their first reaction to the launch of WhatsApp Channels, content creators and agencies express their views on how the new feature can bring about a change in the way brands and creators communicate with their followers in a much more interactive and engaging manner and also attract new audiences via forging of deeper audience connections

As per G B Srithar, Regional Director- India, Middle East and South Asia, Singapore Tourism Board, post Covid, young Indian audiences are travelling for exciting and adventurous experiences that align with their personalities, and therefore there is a need to shift from pushing marketing messages to them and try to be a part of the community

As per Baillie, Co-founder and Chief Strategy Officer, Ampverse, because traditional advertising isn't working for next-gen audiences who are savvy enough to block ads on various digital platforms, gaming has emerged as one the most effective ways to connect with such young audiences irrespective of the Tier-wise bifurcation

In contrast to national-level influencers, regional creators' focused content resonates better with local audiences, leading to higher engagement levels

Airing every Sunday at 2 pm, the show gives each talented contestant a chance to showcase their talent and impress the judges and the audiences alike with their baking skills

In order to make more money, big-tech platforms are trying to win over content creators to prop-up engagement on their platforms and keep fending off advertising downturns and audiences moving to other platforms

This collaboration takes the ‘traditional meets new-age media' to another level, and creates a harmony between both the digital and television audiences, unlocking a new media landscape

The campaign targets the middle-age audiences and aims to encourage Indians to start conversing about retirement early in their life

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform