Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

The collaboration with Crista Masala is a natural extension for Gobble to grow D2C brands by leveraging the Gobble brand value

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that the youth today is bored with brand anthems and is more interested in deeper dialogue and explanatory graphics, including short films/music videos with elaborate narratives and performance poetry

The initiative #WeekendLive designed by Frog Ideas brings together leading artists performing from their homes with a Livestream across Facebook for viewers to enjoy

In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model

As part of the ITC brand Vivel's larger integrated campaign #AbSamjhautaNahin, the brand has undertaken various content initiatives with a strong purpose to encourage positive action that inspire, educate and empower women

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about how how are brands treading the road to the Hindi heartland which has been paved very well until now by cinema

Airing every Sunday at 2 pm, the show gives each talented contestant a chance to showcase their talent and impress the judges and the audiences alike with their baking skills

In order to make more money, big-tech platforms are trying to win over content creators to prop-up engagement on their platforms and keep fending off advertising downturns and audiences moving to other platforms

This collaboration takes the ‘traditional meets new-age media' to another level, and creates a harmony between both the digital and television audiences, unlocking a new media landscape

The campaign targets the middle-age audiences and aims to encourage Indians to start conversing about retirement early in their life

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that it is crucial that the ambitious cause of sustainability and environment is tailored to audiences in branded content in a way that they identify their own smaller causes within it

The virtual event held between December 14-17 set high benchmarks in the Indian A&M industry with over 500 LIVE concurrent audiences during awards on YouTube alone

Through this it is trying to create awareness in the social media genre as maximum audiences rely on content creators and bloggers

Amar Sinha, Chief Operating Officer, Radico Khaitan, tells BuzzInContent how they rely heavily on digital and content marketing to promote its brands. He talks about its focus on influencer marketing, and its aim to create content that also helps in educating audiences

BharatBox will work towards providing solutions such as television advertisements, influencer-generated social media content, branded content, interactivity and surveys to seek real responses from consumers about new launches via influencers, and e-commerce integrations encouraging direct purchases from audiences

In conversation with production houses and OTT platforms, BuzzInContent explores how promotions of films and series are now more about creating content that engages and connects with the audiences in various formats, including influencer-led marketing