Speaking to BuzzInContent.com, various professionals from the booming podcasting space emphasised that more and more brands are increasingly upping their spends on the audio medium for branded content owing to the high levels of engagement, recall and spurting audience interest

As per ASCI's updated guidelines for influencers, for other financial advice, influencers must possess appropriate credentials such as a license from the Insurance Regulatory and Development Authority of India (IRDAI), be qualified as a chartered accountant, holds a company secretaryship, etc.

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy

The creators will be assisted with creative production, post-production, podcast operations, and promotions of the podcasts

India's top podcast content creators talk about how they go about navigating challenges related to the podcast economy and share insights into what is working for them

In episode 3 of Content Content Conversations' Season 2, experts from the industry discuss the challenges, opportunities and the growth of the branded audio content space

Overshadowed by Twitter Spaces and Facebook audio rooms in the live audio space, has Clubhouse reached its end? And what is the future of the live audio space, will it be able to grasp the attention of users, BuzzInContent.com tries to find out

In an interaction with BuzzInContent.com, Shailja Saraswati, Chief Content Officer, Omnicom Media Group, India, talks about how marketers should focus on a blend of great storytelling with an emotional connection

BuzzInContent.com caught up with Shroff, Vice-President, Marketing, Unacademy, to talk about the scope of branded content on the audio-streaming apps and podcasts

Known for creating unique experiences for customers, Nexa with its music property Nexa Music has been creating opportunities to promote original English music in the country. Having initiated on-ground experiential marketing in the form of Nexa Music Live Gigs, Shashank Srivastava, ED, Maruti Suzuki, tells BuzzInContent.com about future plans and how it amplifies reach

The series created in collaboration with aawaz.com aims to make investor education around mutual funds more engaging to the audience by taking them along the journey of the shows fictional characters whose life decisions mimic the complexity of real-life investment choices

Despite increased consumption of content on internet and falling attention span of the new-age user, brands — both big and small — still opt for the good old radio for their content marketing or branded content initiatives. BuzzInContent.com finds out how radio is still delivering effective results when it comes to brand integration

BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers