Rising Star Awards 2022– Winners

beauty

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The brand and Bobble AI's collaboration is facilitated by Mindshare. As part of the brand integration, the auto-suggest feature found in Bobble AI's keyboards pushes the brand's positioning of #StopTheBeautyTest and gives users the option to refrain from using words and comments that might negatively impact a woman's self-esteem

By BuzzInContent Bureau | December 13, 2022
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Hamsini Shivakumar of Leapfrog Strategy Consulting writes about how K-Beauty has changed the rules of the beauty care game in metro India

By Hamsini Shivakumar | November 15, 2022
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It's about a young boy, Sonu, whose single mother runs a beauty parlour. Life puts him in a situation where he is required to run the parlour

By BuzzInContent Bureau | April 11, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write how the evolving consumer behaviour and culture is changing the way beauty brands create marketing strategies

By BuzzInContent Bureau | February 17, 2022
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The vegan beauty and personal care brand launched its new range of skincare products through influencer marketing campaign

By BuzzInContent Bureau | February 14, 2022
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The nationwide hunt will provide a platform for budding creators to channel their day-to day beauty passion into a full-time career

By BuzzInContent Bureau | January 20, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting analyse pieces of branded content from Kay Beauty, Nykaa, Mamaearth among others to find out the latest symbols associated with beauty

By Hamsini Shivakumar | October 25, 2021
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From being an engineer to digital content creator to entrepreneur and now an investor, Allahbadia has partnered with Shalini Vadhera to bring her beauty brand to India

By BuzzInContent Bureau | February 25, 2021
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The online cosmetics and beauty store will celebrate powerful stories of women, brought to life with Netflix's upcoming films Gunjan Saxena: The Kargil Girl, Dolly Kitty Aur Woh Chamakte Sitare and series Masaba Masaba

By BuzzInContent Bureau | August 18, 2020
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For the beauty brand, the creation and consumption of content isn't the end game and a much more challenging affair. Not only does it need to complement the brand's commercial interests, but also provide its customers with a brand-agnostic, educational experience of beauty

By BuzzInContent Bureau | January 24, 2019
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The event shared a sneak peek into Myntra's upcoming fashion extravaganza, EORS-17

By BuzzInContent Bureau | December 05, 2022
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The move aligns with achieving an associative partnership as the song is about makeup

By BuzzInContent Bureau | July 20, 2022
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The web series will have the brand co-founders- Ashutosh Valani, Aashka Goradia Goble, and Priyank Shah, featuring in its production

By BuzzInContent Bureau | January 18, 2022
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The message of the campaign is that every act of goodness makes us truly beautiful

By BuzzInContent Bureau | October 11, 2021
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The chosen influencers often share content regarding body positivity, self-love and self-acceptance on their social media platforms and also connect with the young generation. By not signing up celebrities, the brand has kept the campaign true to its spirit and relatable

By Benita Chacko | March 05, 2021
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The initiative executed by Filter Coffee Co. took place a week before Diwali, and reached out to over four lakh users via the hashtag #OxygenforYourSkin

By BuzzInContent Bureau | November 27, 2020
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While the first is a film featuring athlete Ayesha Billimoria, other films will feature Vedika Agarwal of NGO Yein Udaan; plus size models and influencers Varshita Tharaney and Sakshi Sindhwani, Airbus A320 Pilot Ritu Rathee Taneja and actress Tripti Dimri

By BuzzInContent Bureau | October 27, 2020
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, wears her semiotic lenses to analyse Myntra's content IP, a fashion-focused digital reality show. She deciphers how the platform makes itself more authentic and credible by changing the narrative of fashion pageants with a more realistic approach

By Hamsini Shivakumar | October 22, 2020
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