At ZMCL, she will be responsible for steering strategic partnerships and developing branded content for Zee News, Zee Business and Wion. Notably, this marks her second tenure with ZMCL, having previously served as Senior Territory Head from March 2016 to April 2021

In part two of the interview, Vijay Koshy, President, The Viral Fever, talks about what it takes for brands to create long-form branded content, the success mantra of creating impactful branded web series and much more

According to Hamsini Shivakumar and Khushi Rolania of Leapfrog Strategy Consulting, branded content that helps articulate the struggles of pet parenting in the form of infotainment is effective for creating strong connections with consumers

Even though YouTube is the largest AVOD platform and the second-largest search engine in the world, most brands, especially premium brands, now want to explore putting out branded content on premium OTT platforms like Netflix, Amazon Prime Video, etc, according to TVF President Vijay Koshy

In this role, she will be leading the creative and editorial strategy for the Branded Content and Solutions vertical at ZMCL, which broadly includes content planning and development, project conceptualisation and production, revenue enablement and end-to-end implementation

Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space

The Venice TV and Branded Content Awards follows the Venice Film Festival every year

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that through branded content companies like Upstox, CNBC and Smallcase stand in the youth audience's shoes, see the world through their eyes, speak their language, highlight how young people think about money and then share nuggets of wisdom about money management

A panel discussion on “Global Perspectives on Magazines' Unique Positioning for Branded Content” at the Indian Magazine Congress 2023 shed light on the importance of branded content and its role in the media industry

Recently, the OTT landscape has witnessed growth in branded content. For this story, BuzzInContent.com spoke to leading Indian OTTs to understand how receptive is their audience to the same

In a free-wheeling chat with BuzzInContent.com, Gosalia, Founder and CEO at Terribly Tiny Tales, talks about the platform's journey, resurgence of long-from branded content, way forward for influencer marketing and more

Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them

BuzzInContent showcases how brands touched upon different elements of fatherhood through branded content for the occasion

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries

BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

The digital broadcaster is aiming increased ad revenues through its multiple offerings in the branded content space

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that it is crucial that the ambitious cause of sustainability and environment is tailored to audiences in branded content in a way that they identify their own smaller causes within it