Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that through branded content companies like Upstox, CNBC and Smallcase stand in the youth audience's shoes, see the world through their eyes, speak their language, highlight how young people think about money and then share nuggets of wisdom about money management
By Hamsini Shivakumar | May 03, 2023A panel discussion on “Global Perspectives on Magazines' Unique Positioning for Branded Content” at the Indian Magazine Congress 2023 shed light on the importance of branded content and its role in the media industry
By BuzzInContent Bureau | March 27, 2023Recently, the OTT landscape has witnessed growth in branded content. For this story, BuzzInContent.com spoke to leading Indian OTTs to understand how receptive is their audience to the same
By Akansha Srivastava | February 15, 2023In a free-wheeling chat with BuzzInContent.com, Gosalia, Founder and CEO at Terribly Tiny Tales, talks about the platform's journey, resurgence of long-from branded content, way forward for influencer marketing and more
By Akansha Srivastava | February 08, 2023Due to the high demand for branded content during the festive period, the number of pitches and inbound queries at agencies and content platforms also increase resulting in additional revenue for them
By Akansha Srivastava | August 09, 2022BuzzInContent showcases how brands touched upon different elements of fatherhood through branded content for the occasion
By BuzzInContent Bureau | June 20, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries
By Hamsini Shivakumar | March 31, 2022BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created
By BuzzInContent Bureau | March 22, 2022While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time
By Akansha Srivastava | March 15, 2022The digital broadcaster is aiming increased ad revenues through its multiple offerings in the branded content space
By Roohi Gupta | March 11, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that it is crucial that the ambitious cause of sustainability and environment is tailored to audiences in branded content in a way that they identify their own smaller causes within it
By Hamsini Shivakumar | February 09, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write how marketers could place integrated marketing communication, immersive experiences and branded content on a spectrum of initiatives to garner greater consumer attention and deeper consumer engagement with their brand
By Hamsini Shivakumar | December 22, 2021Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture
By Hamsini Shivakumar | December 13, 2021Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write that precious metals brands need branded content to create a larger narrative where the metal in question is mystified instead of particular products. Such a context helps in forging new meanings and inter-connections that traditional marketing/advertising cannot have access to due to logistical limitations
By Hamsini Shivakumar | November 25, 2021BuzzInContent.com explores why the recovery in branded content pricing for digital news publishers is slow when all other forms of advertising have almost recovered
By Akanksha Nagar | November 09, 2021Intel's Gayatri Makhijani, Perfetti's Ritesh Sud, TVF's Pranav Thakker, and Nobel Hygiene's Kartik Johari discuss the challenges faced by brands and publishers while working on branded content and how one can overcome the same
By BuzzInContent Bureau | November 01, 2021These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game
By Akanksha Nagar | October 19, 2021Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting suggest how brands can take a position in the cultural space of festivals through branded content
By Hamsini Shivakumar | October 13, 2021