Rising Star Awards 2022– Winners

branded content initiatives

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Branded content ought to add value to both the content creator and the brand. Sales and editorial need to empathise with each other's roles, taking complete ownership of preserving integrity and voice of the content. But do they understand this role? How is the industry evolving for both teams to work in synergy? How can the lack of coordination impact an initiative? BuzzInContent.com finds out

By Akanksha Nagar | January 21, 2020
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Despite increased consumption of content on internet and falling attention span of the new-age user, brands — both big and small — still opt for the good old radio for their content marketing or branded content initiatives. BuzzInContent.com finds out how radio is still delivering effective results when it comes to brand integration

By Akanksha Nagar | August 06, 2019
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The studio will dabble with all kinds of branded content initiatives from conceptualisation, producing it to be relevant across platforms and finally building a content marketing campaign around it to amplify its reach

By BuzzInContent Bureau | September 21, 2018
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BuzzInContent.com brings a few branded content initiatives undertaken by brands to strike a patriotic flavour among consumers

By BuzzInContent Bureau | August 16, 2018
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The weekly column Content & Culture by Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting examines the fairly known and yet loosely defined ‘feeling of home' used in branded content initiatives

By BuzzInContent Bureau | August 23, 2021
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Borges Andre, Channel Head, Nutshell talks about the channel's growth strategy and roadmap ahead

By Nisha Qureshi | September 02, 2022
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Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

By Akanksha Nagar | December 02, 2021
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Intel's Gayatri Makhijani, Perfetti's Ritesh Sud, TVF's Pranav Thakker, and Nobel Hygiene's Kartik Johari discuss the challenges faced by brands and publishers while working on branded content and how one can overcome the same

By BuzzInContent Bureau | November 01, 2021
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Instead, spend your precious time, energy and hard-earned money on earning love and loyalty through content marketing

By Niraj Sharma | September 14, 2020
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Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

By Akansha Srivastava | July 06, 2020
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Sharing the story of the largest digital food publisher, India Food Network, Naik, Co-founder and Director tells BuzzInContent.com how the platform while serving brands with content, consumers and commerce plans to launch food podcasts as well. She talks about the challenge of finding new storytellers in the space and how the platform is providing its audiences with therapeutic recipes amid the pandemic

By Akanksha Nagar | May 05, 2020
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BuzzIncontent.com caught up with content experts to understand how branded content on TV can deliver maximum ROI for all stakeholders

By Akansha Srivastava | March 17, 2020
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After the successful launch of home decor and travel verticles, Sonalika Mehra, Channel Head of Gobble, tells BuzzInContent that the channel will explore the beauty and fashion categories as well in the future

By Akanksha Nagar | January 30, 2020
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