BuzzInContent Awards to be held on December 17, 2021

branded content

Premium
Image

The combined team consists of television experts, filmmakers, writers, bloggers, animators and storytellers that will create branded content to push their message out to consumers in exploratory formats

By BuzzInContent Bureau | August 01, 2018
Premium
Image

86% of consumers can tell the difference between branded content and editorial, 75% claim to be interested in content if it is ‘relevant to them', whether it is branded or not. In addition, 73% prefer branded content to traditional forms of advertising

By BuzzInContent Bureau | May 22, 2018
Premium
Image

The research shows branded content campaigns are more effective if they include personalised elements. 63% agree that personally relevant content improves how they feel about the brand associated with it and 58% see brands in a more positive light if they provide them with content that matches their interests

By BuzzInContent Bureau | May 14, 2018
Premium
Image

The focus will be on creating solutions for brands associated with Republic TV, primarily through branded content. WYP will also be responsible for Republic TV's promotional content

By BuzzInContent Bureau | May 02, 2018
Premium
Image

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

By BuzzInContent Bureau | February 22, 2021
Premium
Image

In an interaction with Republic TV presents Engage, Anupam Bokey, CMO at the company, talks about the brand's content marketing initiatives and things it considers while doing branded content collaborations. He also sheds some light on means to improve one's branded content strategy

By Akanksha Nagar | January 29, 2020
Premium
Image

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that solidarity, support and gratitude were the main themes that the brands banked on in their content this festive season

By Hamsini Shivakumar | November 15, 2021
Premium
Image

Amar Sinha, Chief Operating Officer, Radico Khaitan, tells BuzzInContent how they rely heavily on digital and content marketing to promote its brands. He talks about its focus on influencer marketing, and its aim to create content that also helps in educating audiences

By Akanksha Nagar | October 11, 2021
Premium
Image

Shobit Bhargava has joined as the National Sales Head for the General News Cluster, Network18 Digital. Sonali Melmane has been appointed as the Regional Head (West), Gunjan Mann has been roped in as the Regional Head (North), Sasi Venkatesh has joined as the Regional Head (South). Aneesha Ranjan has moved to a central strategy role

By BuzzInContent Bureau | October 08, 2021
Premium
Image

Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

By Akanksha Nagar | October 07, 2021
Premium
Image

Chendira, Head of Advertising, Sales, South Asia, Discovery Inc, says that a client would want to move ahead with you to create more successful content-led campaigns only if you come out of the herd mentality

By Akanksha Nagar | July 29, 2021
Premium
Image

Consumers are more likely to endorse brands that don't just adopt a social stance in the digital world but also work to execute them on the ground, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, in this week's Content & Culture

By Hamsini Shivakumar | July 05, 2021
Premium
Image

Subramanian, Head of Brand and Communication, CoinDCX, talks in detail about the brand's focus on content marketing and how it is using a new-age content strategy to educate and engage with consumers

By Akansha Srivastava | July 02, 2021
Premium
Image

Read Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting's analysis on brands that want to get their money's worth through more long-term returns than a mere uptick in positive sentiment for a brief period. It is a list definitely worth discussing at the next team meeting

By Hamsini Shivakumar | June 14, 2021
Premium
Image

Before this, Sharma was with Mirchi as Head-Digital Business. At Viacom18, he will report to Mahesh Shetty, Head- Network Sales, Viacom18

By BuzzInContent Bureau | June 10, 2021
Premium
Image

Through content, brands are trying to undo the definitions of parenthood set by advertising, which have been largely focussed on the mother-child unit, and expand its understanding to something more gender-neutral, writes Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting

By Hamsini Shivakumar | June 07, 2021
Premium
Image

While human-interest storytelling certainly is a powerful way to evoke emotions, BuzzInContent asks experts why brands need to be more innovative and go beyond creating just human-interest storytelling if they want to beat the fatigue

By Akanksha Nagar | May 25, 2021
Premium
Image

To help answer this question, Shivakumar, Founder, Leapfrog Strategy Consulting, has studied four examples of branded communication – two with child influencers and two storytelling-driven pieces featuring kids

By Hamsini Shivakumar | May 20, 2021
Back to Top