BuzzInContent Awards to be held on December 17, 2021

branded content

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Many influencers and brands have paused influencer marketing activities during these unprecedented times. Even if influencers continue to collaborate with brands, they should stay clear of sharing content that comes across as selling a product. Instead, they should create content that positively distracts consumers from the stress

By Akansha Srivastava | May 19, 2021
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In his new role, Nagarajan will report to Prasanth Kumar, CEO of GroupM South Asia, and will also continue being Chief Content Officer at Wavemaker

By BuzzInContent Bureau | April 09, 2021
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The funding will help accelerate the expansion of its influencer marketing tech platform. Faad Network and Angel Bay participated in the current round, which marks the second investment for AngelBay in DYT

By BuzzInContent Bureau | April 06, 2021
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Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes that the brand's attempt at visibility has turned into sponsorship, what should have painted a brand persona has become a confused mix, and going for distinctiveness has landed it with an unsteady approach to comedy

By Hamsini Shivakumar | March 01, 2021
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He will report to Puneet Singhvi, President, Digital and Corporate Strategy, Network18. Before Moneycontrol, he was at Times Group where he was Business Head for ET-Grey Cell/ET for over five years

By BuzzInContent Bureau | February 01, 2021
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Deepak Kumar, erstwhile Director at the celebrity, influencer, and sports marketing division – C'Lab, will now lead the business in India as Country Head TSL

By BuzzInContent Bureau | December 21, 2020
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Due to the pandemic, the consumption of food-related content is on a high, making many brands take this path. But the challenge is differentiation. This week, Hamsini Shivakumar lays down the strategy that can help brands bring a differentiation at a time when everyone is jumping on the bandwagon of food-related content

By Hamsini Shivakumar | December 02, 2020
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The sketch highlights how it is difficult for some people to say ‘No' and need a dependable commute option to complete their work

By BuzzInContent Bureau | October 21, 2020
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In this week's semiotic analysis, Hamsini Shivakumar analyses the brand's music video created with rapper Dee MC. She says the brand hasn't found its own voice through the video or evolved the visual and verbal signs of progressiveness, but it has simply adopted the formula learnt from culture to tick the right boxes for the anti-colourist crowd

By Hamsini Shivakumar | October 16, 2020
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Instead, spend your precious time, energy and hard-earned money on earning love and loyalty through content marketing

By Niraj Sharma | September 14, 2020
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Das was earlier the Executive Cluster Head, Innovation Studio and Custom Content at Zee Entertainment Enterprises

By BuzzInContent Bureau | July 01, 2020
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BuzzInContent caught up with publishers, niche platforms, creators and agencies to gauge the impact of Covid-19 on their businesses and find how are they dealing with it

By Akansha Srivastava | May 18, 2020
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Produced in association with Madurai Meenakshi Mission Hospital and Research Centre, the web series focuses on the lives of three young female doctors and their fight against invisible enemies — viruses, bacteria and social prejudice

By BuzzInContent Bureau | May 11, 2020
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The fast-growing films productions house in Mumbai is also building its capabilities in digital marketing and content distribution

By BuzzInContent Bureau | January 17, 2020
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Sharing insights into the content plans for 2020, Saxena, CCO and head, TVF Originals, tells BuzzInContent.com that the platform hopes to launch more than 20 originals next year, with the first one in February. He also reveals TVF's plans to produce original regional content

By Akanksha Nagar | December 19, 2019
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Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

By BuzzInContent Bureau | December 11, 2019
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Koshy worked with the Star Network, Sony Entertainment Television and The Viral Fever

By BuzzInContent Bureau | October 31, 2019
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The case studies will come up for final presentation between September 23 and 27, 2019

By BuzzInContent Bureau | September 03, 2019
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