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Matthew Sawyer, Marketing Director, at Datadial has mapped out where you should be going and how you can get there using a content marketing calendar

By Matthew Sawyer | October 24, 2019
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The India Country manager of WPP speaks to BuzzInContent.com on making the content to commerce journey more seamless for consumers and making customer touchpoints more contextual

By BuzzInContent Bureau | October 18, 2019
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For long, experts had been arguing that data is the biggest creative tool to curate a good piece of content, with its robust feedback mechanism and measurability. But isn't gut instinct needed even to trust the data or reinterpret it differently? BuzzInContent.com finds out the answer in conversation with industry stalwarts as they discuss data can't be the absolute answer for the future, and where exactly gut feel takes over data in content marketing

By Akanksha Nagar | October 15, 2019
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The saying ‘creativity has no limitations' could be contested if attached to a deadline. Creative teams often hit a roadblock called the writer's (or the creative) block. BuzzInContent.com compiles a list of ‘to-do list' to help agencies, content platforms and creators to navigate their way out of this challenge

By Akansha Srivastava | October 01, 2019
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Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

By Akansha Srivastava | September 24, 2019
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Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials

By Akansha Srivastava | September 23, 2019
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Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

By Akanksha Nagar | September 18, 2019
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Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

By Akansha Srivastava | September 10, 2019
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Brands will be able to evaluate what type of content works best for them; images or video, short-form or long-form, listicle or standard editorial and much more

By BuzzInContent Bureau | September 09, 2019
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In a freewheeling conversation with BuzzInContent.com, Diageo India's Content, Influencer Marketing and Brand Advocacy Head Khushboo Benani talks about the content strategy of Diageo's brands

By Akansha Srivastava | September 04, 2019
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In a conversation with BuzzInContent.com, Sameer Saxena, Director Marketing, Legrand (Group) India, talks about the brand's philosophy when it chooses the content marketing route

By Shradha Mishra | August 26, 2019
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Investing over 95% of its digital spends in content, the yogurt manufacturer driving its expansion through content marketing and rarely seen in mainstream advertising. The CMO shares the company's strategy with BuzzInContent.com

By Akanksha Nagar | August 21, 2019
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In an exhaustive interview with BuzzInContent, the founders of the content company, Ashwin Suresh, Aditi Shrivastava, and Anirudh Pandita, talk about their expansion plans, content strategy and perspective on the content marketing space growing in India

By Akansha Srivastava | August 20, 2019
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A Kantar study for the integration highlights the fact that the messaging and integration of Too Yumm! in the 12-episode travel reality series delivered significant uplifts across the awareness and persuasion measures for the brand

By BuzzInContent Bureau | August 19, 2019
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An ad or anything for that matter is content, but content marketing is not an ad. BuzzInContent talks to brands, content experts and creative agencies to burst the bubble around why creative agencies need to up their play on the content front. They need to unlearn a few things and learn to collaborate and consolidate content in-house, which can help marketers remain hooked to their services for all their marketing and communication needs

By Akansha Srivastava | July 30, 2019
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In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model

By Akansha Srivastava | July 23, 2019
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Ankit Prasad, the brain behind the AI platform, speaks to BuzzInContent about his journey, the vision of Bobble and how stickers and GIFs are the future in communication and content

By BuzzInContent Bureau | July 19, 2019
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BuzzInContent.com explores India's major content platforms' commerce play and how they intend to lead the game

By Akansha Srivastava | July 18, 2019
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