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Marketers are eventually realising that content marketing in print is not only about advertorials but there are a plethora of innovative solutions beyond that. BuzzInContent.com explores the options print offers and how brands are benefiting from them

By Akansha Srivastava | December 11, 2018
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Rather than creating multiple films for TV and digital, brands are able to aggregate audience, create community and build artist association on digital platforms and also have a rub-off effect on TV, says Kiran D'cruz, Head of Brand Partnerships and Music Licensing, Sony Music

By BuzzInContent Bureau | December 11, 2018
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Users say the social networking giant is pushing videos on their timeline at the cost of updates from friends. The company, however, says the platform reflects what you follow, what you like and what you share.

By BuzzInContent Bureau | December 04, 2018
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As content marketing becomes need of the hour for marketers in a digital era, print in India is already providing much more effective solutions to brands. The medium is playing to its strengths that include trust, credibility and deep reach to deliver results. In a series of articles, BuzzInContent.com explores various facets of content marketing in print

By Akansha Srivastava | November 27, 2018
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The Group Chairman and CEO of FCB India talks to BuzzInContent.com about the agency's focus on content marketing with the launch of its content production arm FuelContent

By BuzzInContent Bureau | November 20, 2018
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Kansai Nerolac Paints' Marketing Head tells BuzzInContent.com that the explosion of mediums has offered marketers different ways to connect with audiences and differentiate themselves, which was not the case earlier

By Akansha Srivastava | November 05, 2018
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The partnership will see both come together to jointly develop and produce video content which will help brands tell their stories

By BuzzInContent Bureau | October 31, 2018
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While OTT is already a reality, how well prepared are brands to build on this massive opportunity, asks Karan Kumar, Chief Brand and Marketing Officer, Fabindia

By Karan Kumar | October 30, 2018
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The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

By BuzzInContent Bureau | October 22, 2018
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Following the 34-year-old tradition of ‘Asian Paints Sharad Shamman' to support Durga Pujo in Kolkata and build affinity along with it, the brand has launched a song with Bengali band Lakkhichhara to target the youth. The campaign is conceptualised and executed by Ogilvy & Mather

By BuzzInContent Bureau | October 12, 2018
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Conceptualised and executed by Propaganda India, the content initiative #GiveABeat had heartbeats of people and children diagnosed with congenital heart disease that were recorded and used as the percussive element to compose a song

By BuzzInContent Bureau | October 04, 2018
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Created by TVF's YouTube comedy channel The Screen Patti, the five-part series with full of awkward abuses claimed as favourite of today's youth launches on September 28, with one episode going live every Friday

By BuzzInContent Bureau | September 28, 2018
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Adhering to the brand's purpose-driven communication, Brooke Bond Red Label has launched #ShreeGaneshApnepanKa, a campaign to celebrate the spirit of togetherness. It encourages everyone to open their minds and break the shackles of their notions to come together

By BuzzInContent Bureau | September 18, 2018
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In an interview with BuzzInContent.com, Singhal talks about the expansion plans of the platform, its content offering, working with brands and the changing landscape of content marketing in India

By Akansha Srivastava | September 18, 2018
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Targeting the millennials, under this new campaign, homebuyers can pay a pre-EMI starting Rs 9,999 per month for a limited period and book their dream home with Godrej Properties

By BuzzInContent Bureau | September 07, 2018
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In this era where most brands are using online mediums to brew their content, Deshpande, Head - Content Plus, Mindshare, believes that digital is not the sole reason for the growth of content

By Karuna Sharma | September 04, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how the greatest opportunity for a brand investing in content for children is a head-start in forging relationships, a formidable challenge in the world of performance-based engagements

By Shivaji Dasgupta | August 28, 2018
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He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

By BuzzInContent Bureau | August 21, 2018
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