Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting write about how brands can partner with stand-up comedians to create more innovative and original branded content as well as user generated content

With the clientele group constituting global agencies and a plethora of brands, the B2B tech SaaS platform for influencer marketing aims to break even by the end of January and cross the $1.5 million mark by February

With a vision to empower Indian content creators, Vavo Digital seeks to bring a host of opportunities for them and facilitate campaigns for prominent Indian and international brands

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about how Christmas is not viewed as a festival in Indian culture but is rather seen as an event, and how it can be used by brands to form a deeper connect with the people

BuzzInContent.com brings some interesting and entertaining variations brands brought when they embarked on chat-show content formats in 2022

At a time when influencer marketing is booming, industry experts discuss how brands need to relook at their influencer strategies

Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, writes about how male-centric brands can navigate the complicated terrain of gender identity and gender discourse, and why they need to define their position

As big brands explore influencer marketing, gaming and streaming players are hopeful of more collaborations, sponsorships and content integrations which will further escalate the growth of the community in India

It is being seen that agencies have started receiving more queries from brands on how can they make integrations in gaming and Metaverse. BuzzInContent.com sat down with experts to understand why they matter to the brands

Prerna Goel, Co-founder and CMO of WhizCo, writes about how making influencers and creators an integral part of their social commerce strategy is a great way to ensure that brands can reach out to their audience in an effective way

As modern pet-parents have grown to be very conscious when it comes to the health quotient of their four-legged friends, industry players from renowned pet-care brands find their target groups in genZ and millennials

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

Speaking at the IAMAI India Affiliate Summit 2022, experts emphasised how social listening is the key for brands to open doors to help audiences resonate and leverage the influencer base to create a good brand image and support

Experts delve deep into how brands, agencies and content creators can go about creating non-fictional branded content in the form of series

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about food brands that target youth, it is worth keeping in mind that ‘order-in-food' is a metonym for youth culture. Positioning the brand as ‘out-of-home' eating or ‘in-home' eating will place them outside of youth culture as it is and the relevant symbolic space

ChtrSocial's solutions will help brands design, build and multiply their social clout with a creator mindset, including powering micro-videos and personalised brand storytelling

Commemorating the 75th anniversary of Indian Independence, brands like Asian Paints, IDFC Mutual Fund, BPCL, Tata Tea Premium, Himalaya BabyCare and more have launched multiple interesting themes in their respective campaigns

Brands put their best foot forward to celebrate India's 76th Independence Day with striking campaigns