Comscore's expertise in cross-platform measurement and digital audience insights will equip brands on the platform to make informed decisions, fine-tune their content strategies, and achieve superior results

Led by Rahul Titus, Ogilvy's Global Head of Influence, the findings in this report can help ensure brands benefit from influencer marketing as global ad spend in the space continues to rise

Himani Agrawal, Senior Vice-President - Product & Analytics – Hypothesis (Only Much Louder), writes that consumers are tired of seeing repetitive influencer content. Consumers are longing for trust, authenticity and relevance from influencer marketing and compelling brands to look for more authentic ways of engaging with them

The content created by brands around Durga Pujo goes beyond selling products; they encapsulate the spirit of the festival, connect with the people on an emotional level, and often tell stories that resonate with the audience

In a panel discussion, “Influencer accountability: The social and the branded”, during GroupM's Brew 2023 event, content creator Prajakta Koli and Kunal Sawant, Business Head at GOAT, explored the intricacies of brand collaborations. They emphasised the mutual advantages that creators and brands can unlock by establishing common ground, fostering transparency and authenticity in brand partnerships, and much more

Brands use a variety of content marketing strategies and channels to engage with their target audience during these special times of the year

In the recent episode of Spotlight by BuzzInContent, Ishita spilled the beans on the secret sauce for creators and brands to sync up seamlessly, the mighty influence of micro-influencers on today's shoppers, and much more

Sharing their first reaction to the launch of WhatsApp Channels, content creators and agencies express their views on how the new feature can bring about a change in the way brands and creators communicate with their followers in a much more interactive and engaging manner and also attract new audiences via forging of deeper audience connections

The masters of the trade share how brands and content creators can approach social media trends effectively

Shruti Kedia Daga, co-founder and head of marketing at Nasher Miles, shares how influencer marketing is a useful tool for the luggage industry and what should brands keep in mind while taking this route

In two distinct panel discussions, titled ‘Learnings from leading influencers on how brands can influence better' and ‘Learnings from leading brands on how influencers can influence Better', participants from the influencer and brand domains discussed fostering collaborative efforts. Their focus was on maintaining a harmonious partnership that nurtures both creative expression and effective message delivery to the intended audience

Drawing on the themes of unity and patriotism, numerous brands have embraced the Independence Day spirit with content that celebrates India's cultural richness and diversity. These campaigns also delve into the various interpretations of freedom among different individuals

To build on the national fervour of patriotism and commemorate the 76 years of Independent India, various brands have donned the nationalist hat and leveraged new-age tech to rekindle the indomitable spirit of perseverance within the masses

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the shift in the marketing campaigns of stationery brands by taking a look at how Classmate, Linc, Navneet, and Camlin, have made their mark in the world of education through their unique marketing strategies

By integrating Superfan's AR capabilities with Hubhopper's podcast platform, creators and brands can enhance their content with AR elements, such as virtual objects, interactive games, and dynamic visual effects

Hamsini Shivakumar and Naheed Akhtar of Leapfrog Strategy Consulting write about why the packaged food brands need to be aware of the food discourse arising from food ideologies

Brands left no stones unturned to strike the right emotional chord with the public through their own versions of celebrating fatherhood

With the commencement of the Pride month and multiple brands leveraging creators from the LGBTQIA+ community for their ad campaigns, BuzzInContent.com digs deep into what's in store for these brand-influencer deals and whether they are impacted by influencers' gender