Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav, write that with its ability to offer stimulation and customised storylines, interactive content is a technological innovation well suited to the needs of the fast-paced consumerist culture. It is a concept worth exploring for brands and creators involved in branded content

In Episode 5 of BuzzInContent Conversations Season 2, expert panellists Chhavi Mittal, Shashank Mehta, Shradha Agarwal and Ankit Chhabra, came together to discuss the perfect content strategy for Instagram

As per experts, Instagram is constantly evolving from being brand-friendly to becoming more user-friendly

In a video message, Adam Mosseri, the Head of Instagram, addressed the top concerns of brands and creators regarding the recent changes on the platform

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

BuzzInContent.com caught up with Ayush Shukla, Founder of Finnet Media, and Sharan Hegde, an influencer about the challenges in the influencer space today. Shukla also spoke about Finnet Media's journey so far and their future plans

Kapila, along with Divyang Bhardwaj, Head Of Marketing, INDmoney; Ayush Guha, Head of Business Development and Strategy, Hypp, were speaking at a session conducted by Meta for the Delhi edition of Creator Day. The session was moderated by Niharika Pande, Head, Creative, Curation and Programs at Meta

Today, 61.2% of all brands recognise the power of influencer marketing to tap into a newer audience pool to boost brand awareness, as per the report

Prerna Goel, Co-founder and CMO of WhizCo, writes about how making influencers and creators an integral part of their social commerce strategy is a great way to ensure that brands can reach out to their audience in an effective way

FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, has released the ‘Web 3.0 Influencer & Intelligence Report 2022'

Popularly known as Magsplay, Gupta in her new role will be responsible for creating business and marketing strategies, building teams, and bridging the gaps between creators, brands, and the agency

StreamO is a monetisation tool for creators of all sizes to earn from their content

The platform gears up to accelerate creator economy in India; envisions transforming creators into creator-preneurs with topnotch VCs, creators network and sector experts

The platform plans to use this investment to enhance its product offering, scale operations and simultaneously acquire technology solutions that further grow the creator ecosystem

While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

The agency has positioned the unit as a ‘by invite' only club that permits creators that match the ethos of the agency. It is offering creators an in-house studio set-up, post-production perks, commitment to handle all legal aspects and the youngest creative team to back the content being created

In an exclusive conversation with BuzzInContent, Swarup, CEO, Founder, Chtrbox and Julie Kriegshaber, COO, Chtrbox, say that the acquisition offers 360-degree influencer-driven ad campaigns across TV, OTT, digital and app-based platforms that fully leverage the deep experience and knowledge of both teams. It offers an opportunity to drive more rapid development of social commerce business opportunities

Not just influencers or content creators, brands too have taken up the initiative to demystify BFSI content. With many applications, platforms, channels available, how can one ensure higher visibility and how brands can capitalise on it? BuzzInContent.com finds out