Sharing their first reaction to the launch of WhatsApp Channels, content creators and agencies express their views on how the new feature can bring about a change in the way brands and creators communicate with their followers in a much more interactive and engaging manner and also attract new audiences via forging of deeper audience connections
By BuzzInContent Bureau | September 15, 2023Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav, write that with its ability to offer stimulation and customised storylines, interactive content is a technological innovation well suited to the needs of the fast-paced consumerist culture. It is a concept worth exploring for brands and creators involved in branded content
By Hamsini Shivakumar | August 30, 2021In Episode 5 of BuzzInContent Conversations Season 2, expert panellists Chhavi Mittal, Shashank Mehta, Shradha Agarwal and Ankit Chhabra, came together to discuss the perfect content strategy for Instagram
By BuzzInContent Bureau | September 05, 2022Comscore's expertise in cross-platform measurement and digital audience insights will equip brands on the platform to make informed decisions, fine-tune their content strategies, and achieve superior results
By BuzzInContent Bureau | November 22, 2023By integrating Superfan's AR capabilities with Hubhopper's podcast platform, creators and brands can enhance their content with AR elements, such as virtual objects, interactive games, and dynamic visual effects
By BuzzInContent Bureau | July 26, 2023As per experts, Instagram is constantly evolving from being brand-friendly to becoming more user-friendly
By Nisha Qureshi | July 19, 2022During an episode of Spotlight by BuzzInContent, Nihalchandani sheds light on the nitty-gritty of monetising content, collaborations between brands and creators, and more
By BuzzInContent Bureau | July 11, 2023In a video message, Adam Mosseri, the Head of Instagram, addressed the top concerns of brands and creators regarding the recent changes on the platform
By BuzzInContent Bureau | July 27, 2022Given the challenges associated with live commerce such as secure and seamless transactions, product promotions by content creators in live streams, amongst many others, industry players highlight that there is a need for regulations and guidelines for the protection of consumers today to ensure that people don't lose their faith on it in the early stages
By Sakshi Sharma | December 01, 2023In the latest episode of Spotlight by BuzzInContent, content creator Anmol Raina delved into his preference for creating diverse content as opposed to specialising in a niche. He shared his approach to collaborating with brands in sponsorship deals, discussed the hiatus he took in his content creation journey, among other engaging topics
By BuzzInContent Bureau | November 06, 2023Himani Agrawal, Senior Vice-President - Product & Analytics – Hypothesis (Only Much Louder), writes that consumers are tired of seeing repetitive influencer content. Consumers are longing for trust, authenticity and relevance from influencer marketing and compelling brands to look for more authentic ways of engaging with them
By BuzzInContent Bureau | October 31, 2023The masters of the trade share how brands and content creators can approach social media trends effectively
By Akansha Srivastava | September 08, 2023In the rut of latching on to trending videos, content creators and brands must not sideline their voice and create content for which the audience loves them
By Akansha Srivastava | September 06, 2023As per the company statement, DiscoveryOS harnesses the power of data through its AI-enhanced search, redefining the way brands discover and collaborate with influencers
By BuzzInContent Bureau | August 21, 2023The platform addresses brand needs such as influencer discovery, seamless execution, and measurable performance tracking for ROI, in a single tech platform
By BuzzInContent Bureau | August 08, 2023Qoruz said that the funding from this round will be utilised to reinforce its core business through investments in technology and market expansion
By BuzzInContent Bureau | August 08, 2023Until Threads garners a massive user base, it will not open the platform for ads but will soon elaborate on its branded content offerings
By Akansha Srivastava | July 12, 2023Gold, Head of Social, Content and Influencer, Deloitte Digital, also urged marketers, brands and agencies to provide robust support to the creator economy, acknowledging that by doing so, they stand to gain exponentially in return
By BuzzInContent Bureau | June 21, 2023