Sharing their first reaction to the launch of WhatsApp Channels, content creators and agencies express their views on how the new feature can bring about a change in the way brands and creators communicate with their followers in a much more interactive and engaging manner and also attract new audiences via forging of deeper audience connections

Leapfrog Strategy Consulting's Hamsini Shivakumar and Kanika Yadav, write that with its ability to offer stimulation and customised storylines, interactive content is a technological innovation well suited to the needs of the fast-paced consumerist culture. It is a concept worth exploring for brands and creators involved in branded content

In Episode 5 of BuzzInContent Conversations Season 2, expert panellists Chhavi Mittal, Shashank Mehta, Shradha Agarwal and Ankit Chhabra, came together to discuss the perfect content strategy for Instagram

Comscore's expertise in cross-platform measurement and digital audience insights will equip brands on the platform to make informed decisions, fine-tune their content strategies, and achieve superior results

By integrating Superfan's AR capabilities with Hubhopper's podcast platform, creators and brands can enhance their content with AR elements, such as virtual objects, interactive games, and dynamic visual effects

As per experts, Instagram is constantly evolving from being brand-friendly to becoming more user-friendly

During an episode of Spotlight by BuzzInContent, Nihalchandani sheds light on the nitty-gritty of monetising content, collaborations between brands and creators, and more

In a video message, Adam Mosseri, the Head of Instagram, addressed the top concerns of brands and creators regarding the recent changes on the platform

Given the challenges associated with live commerce such as secure and seamless transactions, product promotions by content creators in live streams, amongst many others, industry players highlight that there is a need for regulations and guidelines for the protection of consumers today to ensure that people don't lose their faith on it in the early stages

In the latest episode of Spotlight by BuzzInContent, content creator Anmol Raina delved into his preference for creating diverse content as opposed to specialising in a niche. He shared his approach to collaborating with brands in sponsorship deals, discussed the hiatus he took in his content creation journey, among other engaging topics

Himani Agrawal, Senior Vice-President - Product & Analytics – Hypothesis (Only Much Louder), writes that consumers are tired of seeing repetitive influencer content. Consumers are longing for trust, authenticity and relevance from influencer marketing and compelling brands to look for more authentic ways of engaging with them

The masters of the trade share how brands and content creators can approach social media trends effectively

In the rut of latching on to trending videos, content creators and brands must not sideline their voice and create content for which the audience loves them

As per the company statement, DiscoveryOS harnesses the power of data through its AI-enhanced search, redefining the way brands discover and collaborate with influencers

The platform addresses brand needs such as influencer discovery, seamless execution, and measurable performance tracking for ROI, in a single tech platform

Qoruz said that the funding from this round will be utilised to reinforce its core business through investments in technology and market expansion

Until Threads garners a massive user base, it will not open the platform for ads but will soon elaborate on its branded content offerings

Gold, Head of Social, Content and Influencer, Deloitte Digital, also urged marketers, brands and agencies to provide robust support to the creator economy, acknowledging that by doing so, they stand to gain exponentially in return