Fruitbowl has been entrusted with the task of developing a holistic communication strategy for IndiGG, to promote the expanding web3 gaming ecosystem and elevate gaming culture

Last week, Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, wrote how most female characters in Indian brand communication remain a manifestation of societal stereotypes. In this article, they delve deeper into factors that help us in moving beyond the stereotypes

Bhuptani will be responsible for setting up the communications planning vertical for the agency's key businesses. She will further strengthen the content+ offering by refining and sharpening strategic content communications narratives

Mehta said that with the changing dynamics of marketing and the demand for more personalised and customised communication, content marketing will become an important part of every marketer's communication strategy and old methods will become outdated

In October 2022, Menghani joined Pocket Aces after serving as VP and Head of Content at ShareChat

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write how brands can take a more evocative approach to truly harness the power of the monsoon and make a lasting impact on the audience

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write about the representation of disability in branded content

Shuchi Sethi, Business Head at AnyTag, shares how brands can embrace transparency in their identity and messaging by collaborating with the right influencers who share similar values

The company has launched ‘Naina', a 20-year-old digital avatar hailing from Jhansi on Instagram and YouTube

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands should experiment some more with the rains and the Monsoon in a refreshing manner

YAAP wants to be a dominant player in IM, Web 3.0 (with a focus on building for the Metaverse), and media services

Before joining Aisle, Tazyeen was working with Target at its India offices

The Studio is a platform that brings together 1100+ content creators who will provide increased engagement for brands with relatable reels and videos made by real people, in real-life scenarios

The brand is calling this an invitation to partner with like-minded brands and organisations that believe in equality and power of representation, to #ShareTheLoad in making the future more equal

Nitesh Tiwari, the creative brain behind KBC's campaigns, speaks about his association with the reality show and the thought behind the new season's latest film

Anuradha Aggarwal, Head, Infotainment and Kids, Star & Disney India, speaks to BuzzInContent.com about one of the finest brand integrations in recent times

As part of the mandate, Indigo Consulting will strategically manage Maybelline New York's digital and social media campaigns and extensively support the velocity of their eCommerce efforts on the backbone of their core combination of a robust analytics operation, newly celebrated and revamped team, and their industry leading technology practice

Bagchi joins the organisation from Quasar Media, a WPP/Group M agency