In an interview with BuzzInContent.com, the Chief Content Officer of the agency talks about the growth of podcasts as a medium for brands to do content, OTT becoming an important platform for the brands to develop IPs and the role of digital agencies in catalysing the brands' content strategies

Brand integration in radio storytelling is picking up pace. Brands are taking various routes to reach out to consumers via radio. How does radio work as a medium for content marketing? BuzzInContent.com takes a look

The second edition features stories of three new characters chosen to best explain some of the most evolved concepts of investments. The campaign is conceptualised and executed by Mirum India

While voice is gaining widespread acceptance, India's on-demand audio or podcast industry is very nascent but promising. Aawaz.com aims to be an early mover and learn and grow with a new generation of audience that is increasingly consuming passive content such as podcasts while performing other tasks

A lot of brands have taken a marketing spin on the egg photo posted by Ishan Goel that broke Kylie Jenner's record

Brands are associating with music to develop a cult property that also showcases their identity. Maruti Suzuki Nexa has taken the same route by launching Nexa Music in association with Qyuki Digital Media. What does the car brand want to achieve? BuzzInContent.com finds out

Culture Machine's channel Being Indian has produced a video titled ‘Every Student In A Coaching Class' for the Bangalore-based online learning platform

The paper brand launched #SwitchToPaper campaign, which was backed heavily by influencers. The brand also launched the website, www.switchtopaper.com, which saw over 70,000 unique visitors over the course of the campaign

Qyuki Digital will use its proprietary technology and analytics to sustain the initiative across traditional and new media platforms

While user-generated content is the ultimate driver of engagement between the brands and consumers, it involves some real challenges as well. BuzzInContent talks to the industry leaders to find out how to make the engagement more serious and enthusiastic for users

The popular films ‘Kheer', ‘Deuce' and ‘El'ayichi' will be aired this month

The content initiative aims to embrace body positivity and celebrate fashion for all. This time around the campaign not only focuses on the spectrum of sizes that FabAlley has to offer, but it also urges women to stir conversations about size bias and being indifferent to it

The first episode of web series has garnered eight lakh views, and there is a 110% increase in Shudhdesi channel subscriptions. Powered by ShareChat, the six-part series premiered on January 3 on YouTube, Facebook and ShareChat platforms

Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance writes that one could make the most engaging content, but if it weren't marketed well, it would never build trust and loyalty that reap business benefits. This understanding forms the basis of content marketing strategy – make great content consistently but market it even more intelligently

The campaign went live last December with over 100 leading influencers sharing their ‘substance selfies' and campaign messaging, driving home this thought. Users followed in their footsteps with posts of their own, generating over a million impressions and an almost 20% engagement rate

The content available on the news and blog sections of Elara's Housing.com, PropTiger.com and Makaan.com will be available for consumption on Amazon's Alexa

The creative strategy of the three-phased branded content drive was to inspire users to define their relationship with Hyundai through their personal, genuine stories that unfolded during the 20-year journey of Hyundai in India

Marketers will gain additional access to 20% more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements