Marketers often tend to spend around 80% on content creation and remaining 20% on distribution. Not only is this ratio unjustifiable at times, experts tell BuzzInContent how this can impact the reach and engagement

The content company is known to have expertise in motorsports content creation

Podcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers

The engine puts the power of artificial intelligence-led copy-creation in the hands of every Creative across dentsu

These masterclasses include Creative Writing, Improv with Kaneez - The Basics, Finding Funny: The Art of Stand-Up, Podcasting 101, Jhumritalaiya Storytelling Masterclass, How To Craft Your Creative Voice and Build Communities Online and many others

Sanjay Vakharia, CEO, Spykar tells BuzzInContent.com that the brand's content will focus more around music and fashion in coming years

In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

The studio will aim to facilitate the entire target audience engagement and bring out Volkswagen's core values of safety, drivability and robustness to fans of the Volkswagen Ameo Cup

Are independent content-creating platforms much more successful in creating valued content for brands as compared to the advertising agencies? Several marketers said agencies wear the glasses of advertising even while creating content. BuzzInContent analyses what works well for the brands

While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

Launches Alcohowl, the first in a series of new IPs. Alcohowl will be present at two levels, as a digital platform creating custom content for consumers in the form of an e-magazine and branded videos and as an on-ground experiential platform providing curated experiences through special events and activities

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

While agencies and creators do appreciate the constructive feedback offered by the brands, they tell BuzzInContent how too much interference in every big and small part of the content creation process can cause problems as every creator/agency has its own modus operandi

The campaign conceptualised and executed by content creation company Whoppl garnered over 4.7 million organic reach

Since its inception, SIT has been fulfilling youngsters' desire for light-hearted new-age content around relationship banters. Purely launched for the love of content creation, couple Mohit Hussein and Chhavi Mittal little knew that the platform would attract brands in less than a year. In an interaction with BuzzInContent, they discuss the platform's five-year journey and their point of view on branded content

With the infusion of new funds, Pepper is looking to expand its team in Mumbai and focus on product and its technology platform that will enable content creation ‘on-demand'

The company plans to utilize the proceeds from the investment to strengthen its expertise in content creation