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The Chief Revenue Officer of MissMalini Entertainment talks about their content offering, measurement. He also says marketers should first focus on brand building and then expect sales leads

By Akansha Srivastava | July 10, 2018
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BuzzInContent.com caught up with TVF's Chief Content Officer Sameer Saxena and Director Brand Solutions Vyom Charaya to talk about their content play, future content strategy and outlook

By Akansha Srivastava | July 03, 2018
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In an interview with BuzzInContent.com, Arhio concedes that advertising agencies are really struggling to make content and they just cannot be lazy assuming that brands will do content with them on the basis of relationship

By Akansha Srivastava | June 27, 2018
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BuzzInContent caught up with Kumaran to understand the scope of content marketing in the radio space, Thwink Big's content strategy, Thwink's extension into the video formats of content on digital and how the brands are leveraging the radio space for content marketing to engage with consumers

By Akansha Srivastava | June 12, 2018
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Pranay Swarup, CEO & Co-Founder, Chtrbox, feels content marketing today is the free entertaining, informative, or interesting content that encourages potential customers and existing ones to stay connected with your brand, your category and what you stand for

By Pranay Swarup | June 05, 2018
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The Co-founder and Director of milkshake brand feels that brands will invest more in building content, especially videos on visually stimulating, bite-sized consumption platforms like Instagram

By Akansha Srivastava | May 22, 2018
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Known for doing stories in 140 characters and integrating brands seamlessly in them, the content platform is now trying various forms of video content

By Akansha Srivastava | May 08, 2018
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The focus will be on creating solutions for brands associated with Republic TV, primarily through branded content. WYP will also be responsible for Republic TV's promotional content

By BuzzInContent Bureau | May 02, 2018
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Sheikhawat talks about the UB Group's content marketing focus, strategy to choose content, employee advocacy and the content marketing scenario in India

By Akansha Srivastava | April 17, 2018
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The food start-up that largely uses content marketing to reach out to consumers believes that the strategy doesn't lead to direct increase in sales but gradually cements the brand image in the mindspace of consumers

By Akansha Srivastava | March 27, 2018
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Indian marketers are now faced with the challenge of using tools to maximise ROI and gain a strategic edge over competitors. LinkedIn Content Marketing Trends are based on technological advances and driven by the rising class of astute content marketers

By BuzzInContent Bureau | February 16, 2018
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Appoints Prachi N Thadhani to lead new vertical that will collaborate with filmmakers and content creators to produce content in the form of web series, short films, special features and cater to the demand across OTT and digital platforms

By BuzzInContent Bureau | February 12, 2018
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Aanchal Chauhan of Bira 91, Aashish Chopra of ixigo, Karan Kumar of Fabindia and Pradyut V Hande of Clevertap share important tips, if kept in mind, that can do wonders for the brands' content marketing strategies in the long run

By Akansha Srivastava | February 11, 2018
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No Diageo brand has ever before got on board an external content creator in India for its content marketing initiatives. So how has the partnership with East India Comedy helped Captain Morgan grow the brand's affinity? BuzzInContent finds out

By Akansha Srivastava | February 11, 2018
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