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Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

By Akansha Srivastava | June 08, 2022
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This story discusses why are brands demanding more performance-linked content and how content creators, platforms and agencies are navigating their way through this changing landscape of content marketing

By Akansha Srivastava | June 07, 2022
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The professional network had launched the Creator Accelerator Program in India as part of its $25 million investment in creators globally

By BuzzInContent Bureau | May 17, 2022
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In MMA-GroupM's Modern Marketing Reckoner, Nagarajan, Head of Branded Content, GroupM, shares that more creators are able to take up their social media content as their principal vocation and not just as a side hustle

By BuzzInContent Bureau | May 11, 2022
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BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

By Akansha Srivastava | May 04, 2022
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In an interaction with BuzzInContent.com, Antil Yadav, Content Creator at Urban Company's YouTube Channel- Urban Guide, and a social media influencer himself, talks about the branded content space today

By Nisha Qureshi | April 26, 2022
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He will report to Amit Akali, Co-founder and CCO, Wondrlab and What's Your Problem, while partnering Rahul Mahahjan who was recently promoted to Creative Lead

By BuzzInContent Bureau | April 20, 2022
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Finclave 2022 was held to celebrate the contribution of leading financial influencers to the society and offer them an opportunity to network and learn from each other

By BuzzInContent Bureau | April 19, 2022
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Many companies have launched their creator education program to fuel their growth and use it effectively in their business

By BuzzInContent Bureau | April 07, 2022
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Launching on March 21, the show will be available on Voot and Being Indian

By BuzzInContent Bureau | March 21, 2022
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While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

By Akansha Srivastava | March 15, 2022
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The digital broadcaster is aiming increased ad revenues through its multiple offerings in the branded content space

By Roohi Gupta | March 11, 2022
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As per the tech platform, DYT Pro is a one-stop-shop for creators to help them run their business with multiple personalised features and tools

By BuzzInContent Bureau | March 09, 2022
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It has earmarked US$ 750 million for its global expansion. Other than India, the company has expanded into key overseas markets such as Brazil, Australia, the UK, Germany, Mexico

By BuzzInContent Bureau | February 17, 2022
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Nagarajan spoke about the evolution of the content and creator industry and how creators will be able to monetise their content without relying on algorithms of apps

By BuzzInContent Bureau | February 16, 2022
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The decision to enter this segment was motivated by the fact that short-form videos provide more leeway to create hard-hitting, relatable videos that get right to the point without the time commitment of longer-form content

By BuzzInContent Bureau | January 31, 2022
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With the increase in the subscription content space, the knowledge sharing platform had announced new features for the creators to have a sustainable income through subscriptions

By BuzzInContent Bureau | January 31, 2022
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that participating in the ecosystem that enables learning and opportunities not only positions a brand as helpful and resourceful, it also adds to its cultural relevance

By Hamsini Shivakumar | January 27, 2022
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