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With so many content formats and strategies to choose from and not having enough budget to experiment with, BuzzinContent.com has a little help to offer to start-ups. We caught up with founders of start-ups and digital agencies, that help start-ups with their content needs, to understand how to go about choosing the best-suited content format to market a start-up

By Akansha Srivastava | January 25, 2022
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The nationwide hunt will provide a platform for budding creators to channel their day-to day beauty passion into a full-time career

By BuzzInContent Bureau | January 20, 2022
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When brands spend heftily on brand integrations on TV shows, there is always an urge to be present across the show all the time and leave no stone unturned to make the most of all the money invested. But one must ensure to not go overboard with brand integrations that miffs the audience. In the end, a viewer is watching the show for its content and not brand placements

By Nisha Qureshi | January 20, 2022
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Leapfrog Strategy's Hamsini Shivakumar and Kanika Yadav write that the campaign ditches the usual tokenistic glorification of a truck driver in favour of realistic story arcs

By Hamsini Shivakumar | January 19, 2022
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Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond

By Akansha Srivastava | January 11, 2022
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In an influencer hunt spearheaded by the face of the brand and actor Taapsee Pannu, the brand concluded the discovery of 75 diverse GenZ content creators

By BuzzInContent Bureau | December 27, 2021
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The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

By Akanksha Nagar | December 20, 2021
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Speaking on day one of BuzzInContent Conversations, Dipashree Das, Senior Marketer, global OTT content platform, Manasi Narasimhan, Vice- President and Head, Marketing and Communications, South Asia, Mastercard, Shailja, Chief Content Officer, Omnicom Media Group, Yogesh Manwani, President, Lintas C: EX, talk about major content marketing trends for 2022

By BuzzInContent Bureau | December 15, 2021
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The agency has already been working with Radico Khaitan for some of its key brands

By BuzzInContent Bureau | December 07, 2021
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Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

By Akanksha Nagar | December 02, 2021
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Intel's Gayatri Makhijani, Perfetti's Ritesh Sud, TVF's Pranav Thakker, and Nobel Hygiene's Kartik Johari discuss the challenges faced by brands and publishers while working on branded content and how one can overcome the same

By BuzzInContent Bureau | November 01, 2021
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Instoried is targeting a $400 billion content tech market as it expands the team and global operations

By BuzzInContent Bureau | October 27, 2021
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With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too

By Akanksha Nagar | October 26, 2021
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According to the report, live stream gifting and live e-commerce are showing early signs of growth and will form an important monetisation opportunity for short-form content players

By BuzzInContent Bureau | October 22, 2021
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While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

By Akanksha Nagar | October 14, 2021
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Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

By Akansha Srivastava | October 12, 2021
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In a session titled ‘Agencies as creator enablers', the panellists discussed the role of agencies in the growth of creators and the impact on their future

By Sneha Srivastava | October 01, 2021
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In the latest episode of the podcast ‘The Varun Duggi Show', Kaushal chats with Varun Duggirala about social media, life as a content creator and digital detox

By BuzzInContent Bureau | September 20, 2021
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