Bhat explains why content and not brand should be at the forefront, the challenges ahead and why should brands give a free hand to the content creators

In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

The brand is set to launch its in-house content hub ‘Zoom Studio' by the end of 2019 and will also collaborate with music streaming apps to launch customised music playlists on its app

Why is it that the platforms that were initially these creators' stepping stones to success are no more their first choice to put premium content? BuzzInContent.com analyses

The stakeholders in content marketing are already re-evaluating their association with the short-form video platform. The app has been removed from Google and Apple app stores in the wake of the Madras High Court's interim ban order on the app. On the other hand, TikTok has already started taking corrective measures by deleting more than 60 lakh videos from the platform

In an interaction with BuzzInContent.com, Iyer, Chief Creative and Content Officer, explains why it has become important for creators to know a brand closely and be responsible towards it. He says so much content has been created that a lot of it ends up as trash. Iyer said pure advertising is here to stay as it generates sales

The campaign saw influencers from every walk of life coming together in support of the 20 under 20 initiative. Platforms like TikTok, Instagram, Facebook and Twitter were used to reach the masses

Launched in partnership with MediaLink, CLX will bring eight of the world's best media and entertainment businesses to Cannes Lions and will take place in Palais II from June 17-21, 2019

The first individual YouTube content creator in India to cross 10 million subscribers mark, Bam wants creative freedom from any brand partnering with him

In an interview with BuzzInContent.com, Singhal talks about the expansion plans of the platform, its content offering, working with brands and the changing landscape of content marketing in India

The revenue earned will be shared – 55% to the creators and 45% to Facebook

The biscuits and confectionery maker has set a thumb rule when it comes to its approach for choosing content

Ogra shares the challenges brands face while choosing a content partner and how they are using content to build trust

BuzzInContent.com caught up with TVF's Chief Content Officer Sameer Saxena and Director Brand Solutions Vyom Charaya to talk about their content play, future content strategy and outlook

Amit Shah, head of corporate strategy and marketing, explains why they avoid giving the brand's content mandate to external creators. He says a kind of content that works for one brand might not work for another

Are content creators the winners as they are getting better revenues for their investment on content or the OTT players, who are getting non-Bollywood and relatable localised content? BuzzInContent.com speaks to industry experts to find out who is gaining what because of the shift

In its annual report, Google concedes that major and premium content creators are turning to YouTube to engage viewers for their OTT platforms. Here are a few useful insights from the report related to video content consumption

In an interview with BuzzInContent.com, the CEO and Founder of Fork Media tells why too much dependence on platforms such as Facebook could backfire for content creators. He talks about the importance of great storytelling in longer format and the engagement that it can deliver for brands