A number of content creators that started their journeys almost a decade ago are now focusing on other avenues like acting and film-making. BuzzInContent.com is decoding if it is simply a case of natural progression or something to do with the creators and their audience's age

In the last 2 to 3 years, several brands have started coming up with campaigns that motivate consumers to become content creators or take up content creation more seriously. BuzzInContent.com explores how this strategy benefits brands

Through this it is trying to create awareness in the social media genre as maximum audiences rely on content creators and bloggers

The established content creators shared their experiences and tips in the masterclass

The program outlines opportunities for content creators to receive funding in the form of cash rewards

Abhishek Aggarwal, Co-Founder and CEO, Trinity Gaming, writes that of all influencers, gamers are known to have the best audience engagement. Content creators play games and entertain their audience. Their fan base is largely between ages 15 and 30, which is the most targeted demographic in advertising

Content creators and influencers are likely to be a larger part of the marketing mix for many brands this year. BuzzInContent.com finds out how increased interest from brands this year is impacting creators' cost of collaboration and how their creativity, reach and effectiveness is augmented amid the pandemic

The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

Idea theft in the content marketing industry is rampant. Why are brands and their media agencies fishing for ideas all the time and what can content creators do to protect their ideas from being copied and implemented by other creators? BuzzInContent.com finds out

Launching the Mumbai Mirrored digital series, the Brand Director of Times of India said digital content with no source is dangerous and no other medium can match the authenticity of print. He said only creative agencies have brand understanding and content creators, despite being digitally savvy, lack this aspect

Long-term partnerships between advertising agencies and brands are a norm of sorts. But it is not the same when it comes to brands partnering with content platforms, content creators and content specialist agencies. BuzzInContent explores the reasons behind such short-term associations and the future potential

Bhat explains why content and not brand should be at the forefront, the challenges ahead and why should brands give a free hand to the content creators

In a freewheeling chat with BuzzInContent.com, Saxena talks about the kitchenware brand's high standard of requirements from content creators and how it is driving its marketing activity solely on digital through content

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write while TVF provides some invaluable lessons in content creation vis-a-vis context setting, narratives, characterisation, plot devices, and overall execution, it also presents an example of how to survive on the new, democratised internet

The skincare brand has also launched an influencer-led affiliate program for emerging influencers across India

Recently, Instagram also introduced a subscription story sticker and promo reels to encourage followers to subscribe

The brand is calling this an invitation to partner with like-minded brands and organisations that believe in equality and power of representation, to #ShareTheLoad in making the future more equal

We speak to influencers curated for Myntra Style Squad- which is an organised setup created to engage with audiences on the platform