Rising Star Awards 2022– Winners

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The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

By Akanksha Nagar | December 20, 2021
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On Day-2 of BuzzInContent Conversations 2021, Myntra's Achint Setia, Perfetti's Shankar Iyer, Innocean's Shiveshwar Raj Singh, Viacom18's Vivek Mohan Sharma and Vishwanath Shetty of Pocket Aces discussed the art of sustaining “big-ticket” content IPs in the “long-run”

By BuzzInContent Bureau | December 16, 2021
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While agencies and creators do appreciate the constructive feedback offered by the brands, they tell BuzzInContent how too much interference in every big and small part of the content creation process can cause problems as every creator/agency has its own modus operandi

By Akanksha Nagar | December 14, 2021
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Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture

By Hamsini Shivakumar | December 13, 2021
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Genesis MCN is a certified partner of YouTube since 2016, and is endowed with unique tools and expertise to manage, develop and protect YouTube channels

By BuzzInContent Bureau | December 10, 2021
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While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

By Akanksha Nagar | December 07, 2021
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Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

By Akanksha Nagar | December 02, 2021
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Providing key lessons for marketers, "Brand-building at the speed of culture: The role of online video in Asia" is a new white paper released by Warc in partnership with YouTube, which looks at how brands can leverage culture to amplify their role in the online video landscape

By BuzzInContent Bureau | November 23, 2021
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The campaign has been launched to question several outdated expectations, and to encourage the modern man to embrace their vulnerability with an open heart and utmost sincerity

By BuzzInContent Bureau | November 19, 2021
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There is still time for publishers and marketers to figure out the right way to begin a conversation around content partnerships. BuzzInContent.com finds out how one should go about when in the pursuit of creating long-lasting content partnerships between platforms and brands

By Akansha Srivastava | November 17, 2021
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The brand collaborated with 67 influencers across genres in the age group of 20-30 to garner over 80 million views

By BuzzInContent Bureau | November 12, 2021
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The specialised content business unit will not only create original content for various streaming platforms but it will also work with brand partners to create and distribute

By BuzzInContent Bureau | November 10, 2021
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The fashion reality show by Flipkart-owned Myntra will stream from November 11 on Myntra Studio via Myntra App and Voot, divided into 45-minute episodes and 8-part series

By BuzzInContent Bureau | November 10, 2021
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Intel's Gayatri Makhijani, Perfetti's Ritesh Sud, TVF's Pranav Thakker, and Nobel Hygiene's Kartik Johari discuss the challenges faced by brands and publishers while working on branded content and how one can overcome the same

By BuzzInContent Bureau | November 01, 2021
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Through an in-app integration, Moj users will be able to discover and shop from Flipkart directly

By BuzzInContent Bureau | October 29, 2021
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In episode 7 of BuzzInContent's monthly chat show Content Conversations, Siddhant Mazumdar, Head of Mediabrands Content Studio of IPG, Manika Sharma, Head of Marketing of Firefox Bikes, Rajagopal Menon, Vice-President, Marketing of WazirX and Hansveen Kaur, Business Head of Momspresso talked about how brands can ace community building through content marketing

By BuzzInContent Bureau | October 01, 2021
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While experts say that a fully equipped content marketing team should have people capable of pulling off a campaign through all the stages, they also feel there is no defined size for such a team. BuzzInContent finds out how brands can build a high-performing team that stands out from the rest

By Akanksha Nagar | September 30, 2021
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Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that producing content around sensitive issues related to women empowerment can be a tricky area, but brands can't afford to be silent. If done right, branded content around sexual intimacy, harassment, body-shaming and other such topics can help brands to be a relevant part of the culture that is increasingly anchoring itself in the fourth wave of feminism

By Hamsini Shivakumar | September 29, 2021
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