Celebrity makeup artist Bhumika Bansal and beauty content creator Joyswinee will follow Joshi's videos as part of this Instagram-led social media campaign

Singh, COO and Co-Founder, also pointed out that even though One Digital has existed for a decade, he feels that they are still getting started and the goal is to stay true to their ever-growing vision to become what they aspire to become

The show premiered on October 2, and the first six episodes will be aired every Sunday for six weeks on Star Plus HD, and the next episodes will be aired on Star Bharat SD, Star Movies SD, HD, Star Movies Select HD, Star World SD, HD and Star World Premiere HD as well as on Disney Hotstar and Bingo snacks YouTube page

As modern pet-parents have grown to be very conscious when it comes to the health quotient of their four-legged friends, industry players from renowned pet-care brands find their target groups in genZ and millennials

D2C brands along with beauty and lifestyle brands have been investing heavily in influencer marketing this year

Through this campaign, the e-commerce platform focused on building awareness in Tier-II and beyond regions through their value proposition of affordability and high-quality selection of branded, premium, national and D2C portfolios

Speaking at the IAMAI India Affiliate Summit 2022, experts emphasised how social listening is the key for brands to open doors to help audiences resonate and leverage the influencer base to create a good brand image and support

The new vertical aims to tap into the untapped market and bridge the gap between vernacular creators and brands, leading to monetisation opportunities for creators through more mainstream, large brands

FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, has released the ‘Web 3.0 Influencer & Intelligence Report 2022'

In Episode 5 of BuzzInContent Conversations Season 2, expert panellists Chhavi Mittal, Shashank Mehta, Shradha Agarwal and Ankit Chhabra, came together to discuss the perfect content strategy for Instagram

In the #WashKaroSquashKaro campaign, influencers have subtly included the brand's product while keeping the originality of their content intact

The 4-episode show features Anushka Sen catching up with celebrities and having casual conversations about their work, food habits, skincare, and personal life in ‘Behind the scene' format

Through this initiative, both brands will help creators to deliver professional video content and monetise from it

Rohan Tyagi, Vice-President of Triller India, writes that with the growing number of users on short-content platforms, there's a good chance they'll branch out beyond entertainment. However, creators will continue to see unprecedented success as the audience on these platforms will only rise in the coming times

In the four-episode series, Chef Sanjyot invites his celebrity creator friends to the YFL studio for a fun cooking challenge

The program aims to enable the discovery of 1,000 regional language podcast creators across Tamil and Malayalam content

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting write about how brands that are not directly related to the category, can delve into travel-based content to woo young consumers

According to experts, the move is aimed at competing with Instagram Reels and encouraging creators to make original content for the app