Rising Star Awards 2022– Winners

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BuzzInContent.com finds out how the pandemic has challenged creators and brands to focus on differentiated content offerings to grab more eyeballs

By Akanksha Nagar | November 24, 2020
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The campaign is executed by Filter Coffee Co. using a mix of macro, micro and nano influencers

By BuzzInContent Bureau | November 20, 2020
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Influencer marketing agencies tell BuzzInContent.com how despite the rising questions around brand safety and negative experiences amid the pandemic, brands didn't stop spending in this space. While 2020 was just a survival year for this marketing strategy, they believe 2021 will be the real game as it is to boom massively

By Akanksha Nagar | November 18, 2020
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This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Spotify's influencer-led content marketing strategy through the filter of semiotics

By Hamsini Shivakumar | November 02, 2020
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The app brought on board Rohan Joshi, Rahul Subramanian, Sumukhi Suresh, Saloni Gaur, Kaneez Surka and Kenny Sebastian to roast Tanmay Bhat. The creators took jibes at Tanmay while promoting ‘Burnlist' playlists on Spotify through subtle integration in content

By BuzzInContent Bureau | October 28, 2020
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BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?

By Akansha Srivastava | October 27, 2020
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In an interview with BuzzInContent, Kumaran, Country Head, Product, Marketing and Thwink Big, Big FM, talks about how brands can create differentiated content on similar consumer insights. He also shared his viewpoints on the rise of audio content and how Big FM provides better content solutions than its competitors

By Akansha Srivastava | October 26, 2020
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Season 3 explores the same-gender romantic relationship between two young girls. With the increasing importance of wearing a mask to prevent the spread of viruses, PureMe's range of long-wear, linen masks was seamlessly woven into various episodes of the series

By BuzzInContent Bureau | October 20, 2020
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Offers a heavy cash discount for early bird entries along with other benefits

By BuzzInContent Bureau | October 14, 2020
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Tropicana's new campaign brings about a clear distinction between people who are doers and people who just talk, thereby celebrating the genuineness of the young generation

By BuzzInContent Bureau | September 21, 2020
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The campaign was launched to promote the brand's latest 7 Pro range of phones and has been executed by White Rivers Media

By BuzzInContent Bureau | September 18, 2020
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Claims the app already has 23+ million daily active users and 21-minutes of time spent every day

By BuzzInContent Bureau | September 11, 2020
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CastingAsia's solutions include influencer discovery and analysis among other things. It is known for its database of 1.7 lakh influencers and influencer data points, reaching a total potential audience of over 72 million users across the continent

By BuzzInContent Bureau | September 10, 2020
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Content experts tell BuzzInContent.com why tech-based solutions are conducive and have soaring need in the content space as well

By Akanksha Nagar | September 08, 2020
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BuzzInContent.com has compiled a list of a few branded content pieces that thanked teachers for the extra mile they went to stand against the unprecedented times

By BuzzInContent Bureau | September 07, 2020
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Kartik Kala, Business Head at TopSocial India, explains how paid promotions are not the same as paying to buy fake followers and participating in their promotion

By BuzzInContent Bureau | September 04, 2020
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With strained budgets and rising content consumption amid the Covid-19 pandemic, BuzzInContent.com finds how brands across categories are putting greater focus on content marketing initiatives with a much more focused approach and spends this festive season

By Akanksha Nagar | September 01, 2020
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INCA has introduced Sophia, the AI-powered global influencer, to its network in her first agency ambassadorship while expanding its portfolio in APAC via partnership with Hanson Robotics. Dokania, APAC, Product Manager, INCA talks to BuzzInContent.com about the future of virtual influencers and its capacity to provide heightened level of brand safety

By Akanksha Nagar | August 28, 2020
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