In recent days, several start-ups have claimed to be victims of paid trolling or smear campaigns allegedly carried out by their competitors. With the ever-rising trust the youth repose in the influencers, BuzzInContent.com tries to decode how such incidents impact the influencer marketing industry

In an interaction with BuzzInContent.com, Shabir Momin, MD and CTO of One Digital Entertainment, talks about the company's journey and the state of the creator economy in the country

The initiative has been launched in partnership with influencers; starting with Aiyyo Shraddha

Popularly known as Magsplay, Gupta in her new role will be responsible for creating business and marketing strategies, building teams, and bridging the gaps between creators, brands, and the agency

This enables MerchGarage's onboarded creators, which includes celebrities and artists, to integrate their merchandise and enable social commerce on their YouTube channels

The Chingari creators created videos for the show and gave a shout out to their favourite characters from ‘Escaype Live', giving their fans a glimpse into the show

Currently, with over 30 million active users, the short-video app aims to reach 60 million users by end of 2022

This collaboration takes the ‘traditional meets new-age media' to another level, and creates a harmony between both the digital and television audiences, unlocking a new media landscape

Socxly is a ‘smart link' tool, which redefines the way short links for content are created and posted on social media

Vishesh Sharma, Chief Marketing Officer, Ashika Group, writes that with the penetration of affordable handsets and easy access to the internet, India has truly emerged as a market where videos are playing a key role in not just effective engagement but real business growth

StreamO is a monetisation tool for creators of all sizes to earn from their content

As part of the collaboration, 10 Pepper creators will receive scholarship every month on the Skillshare platform

Under the creator economy umbrella, JBC will counsel brands and platforms, that are elevating the burgeoning creator economy, on strategic, growth-focused solutions for corporate reputation management, brand visibility, brand, and content strategy

Chingari has collaborated with Artist Aloud to promote its segment Getting Intimate

BuzzInContent.com spoke to Allahbadia, Influencer/YouTuber, Co-Founder of Monk Entertainment, and Influencer Niharika NM to know their point of view on the growing influencer marketing segment, the rise of women influencers and how to go about subtly integrating brands into content

BuzzInContent.com caught up with India's leading independent influencer marketing agencies to map their growth journey and to gauge the scale of growth of this industry in the times to come

In an interaction with BuzzInContent.com, Antil Yadav, Content Creator at Urban Company's YouTube Channel- Urban Guide, and a social media influencer himself, talks about the branded content space today

Finclave 2022 was held to celebrate the contribution of leading financial influencers to the society and offer them an opportunity to network and learn from each other