While agencies and creators do appreciate the constructive feedback offered by the brands, they tell BuzzInContent how too much interference in every big and small part of the content creation process can cause problems as every creator/agency has its own modus operandi

Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture

Genesis MCN is a certified partner of YouTube since 2016, and is endowed with unique tools and expertise to manage, develop and protect YouTube channels

While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

Providing key lessons for marketers, "Brand-building at the speed of culture: The role of online video in Asia" is a new white paper released by Warc in partnership with YouTube, which looks at how brands can leverage culture to amplify their role in the online video landscape

The campaign has been launched to question several outdated expectations, and to encourage the modern man to embrace their vulnerability with an open heart and utmost sincerity

There is still time for publishers and marketers to figure out the right way to begin a conversation around content partnerships. BuzzInContent.com finds out how one should go about when in the pursuit of creating long-lasting content partnerships between platforms and brands

The brand collaborated with 67 influencers across genres in the age group of 20-30 to garner over 80 million views

The specialised content business unit will not only create original content for various streaming platforms but it will also work with brand partners to create and distribute

The fashion reality show by Flipkart-owned Myntra will stream from November 11 on Myntra Studio via Myntra App and Voot, divided into 45-minute episodes and 8-part series

Intel's Gayatri Makhijani, Perfetti's Ritesh Sud, TVF's Pranav Thakker, and Nobel Hygiene's Kartik Johari discuss the challenges faced by brands and publishers while working on branded content and how one can overcome the same

Through an in-app integration, Moj users will be able to discover and shop from Flipkart directly

In episode 7 of BuzzInContent's monthly chat show Content Conversations, Siddhant Mazumdar, Head of Mediabrands Content Studio of IPG, Manika Sharma, Head of Marketing of Firefox Bikes, Rajagopal Menon, Vice-President, Marketing of WazirX and Hansveen Kaur, Business Head of Momspresso talked about how brands can ace community building through content marketing

While experts say that a fully equipped content marketing team should have people capable of pulling off a campaign through all the stages, they also feel there is no defined size for such a team. BuzzInContent finds out how brands can build a high-performing team that stands out from the rest

Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write that producing content around sensitive issues related to women empowerment can be a tricky area, but brands can't afford to be silent. If done right, branded content around sexual intimacy, harassment, body-shaming and other such topics can help brands to be a relevant part of the culture that is increasingly anchoring itself in the fourth wave of feminism

The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

Meethika has an engagement rate of 32% with 1.9 million followers. Harsh grew by over 200% on Instagram and crossed 1 million subscribers on YouTube in August alone