Rising Star Awards 2022– Winners

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BuzzInContent rewinds and reviews its most impactful and engaging stories in 2019 and compiles them for readers

By BuzzInContent Bureau | December 30, 2019
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In a chat with BuzzInContent, Sharma, Chief Marketing Officer at NoFiltr, an influencer incubator company, talks about the nuances of the change in YouTube's recent policy update around ‘kids-friendly content'

By BuzzInContent Bureau | December 30, 2019
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Sharing insights into the content plans for 2020, Saxena, CCO and head, TVF Originals, tells BuzzInContent.com that the platform hopes to launch more than 20 originals next year, with the first one in February. He also reveals TVF's plans to produce original regional content

By Akanksha Nagar | December 19, 2019
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One Impression is one of the select few partners across the globe to have access to the Pinterest Influencer API

By BuzzInContent Bureau | December 18, 2019
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In an engaging interview with BuzzInContent.com, Goenka, the Marketing Head, reveals the content play for Dewar's and says content initiatives have helped the brand increase its volume and market share

By Akansha Srivastava | December 17, 2019
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The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

By BuzzInContent Bureau | December 12, 2019
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Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

By BuzzInContent Bureau | December 12, 2019
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The influencer activity has garnered more than 5.5 million reach in an estimated media value of Rs 15 lakh

By BuzzInContent Bureau | December 09, 2019
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DPA launched a web series, ‘Pyaar Actually', on Hotstar last month. According to Singh, convenience is the key benefit offered by OTT platforms to its viewers. So it's inevitable for the brand to be present there where the audience visits regularly

By Akansha Srivastava | November 28, 2019
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Brand awareness is an important business objective targeted by engaging with consumers. But is relying on engagement metrics of social media platforms enough to do chest-thumping? BuzzInContent.com explores all aspects of engagement as metrics and finds out that there is a good side to it too

By Akansha Srivastava | November 26, 2019
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For three years now, Bigo Technology has been engaging users through live streaming and short-format content videos via its platforms Bigo Live and Likee. Nagesh Banga, Deputy Country Manager, Bigo Live, shares with BuzzInContent.com what they have on offer for brands and why live streaming will be the biggest thing in coming years

By Akanksha Nagar | November 20, 2019
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No matter how good a content piece is, it always stands the risk of falling flat if it is not supported by the right images. Experts say a good picture can make content more intriguing for users. But how well do brands understand this? BuzzInContent.com does a deep dive on the role of images in making content more appealing

By Akanksha Nagar | November 19, 2019
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Liva Fluid Fashion's digital-first campaign #LiveYourFlow is a unique blend of event, publishers and influencers, which has fetched the brand more than nine million eyeballs

By BuzzInContent Bureau | November 04, 2019
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Unlike other video offerings available today, Flipkart is integrating compelling technology in entertainment, for the widest consumer base which penetrates into the deepest parts of the country eying endless possibilities

By BuzzInContent Bureau | October 16, 2019
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The saying ‘creativity has no limitations' could be contested if attached to a deadline. Creative teams often hit a roadblock called the writer's (or the creative) block. BuzzInContent.com compiles a list of ‘to-do list' to help agencies, content platforms and creators to navigate their way out of this challenge

By Akansha Srivastava | October 01, 2019
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Great content begins with a great creative brief but many struggle to manage that. Here is a checklist for brands to follow while working on a creative brief for content

By Akansha Srivastava | September 24, 2019
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Amid a debate over whether it is the content creator who decides the success of a content piece or the distribution platform, BuzzInContent.com finds out who wins the race

By Akanksha Nagar | September 17, 2019
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A full service creative and social media agency taking on international agencies to win clients might sound too far-fetched but this story of a creative startup carving its space among the biggies is actually rolling out. Saurabh Pacheriwal and Anushree Pacheriwal, founders of Gemius, share their journey and growth strategy with BuzzInContent.com

By BuzzInContent Bureau | August 23, 2019
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