Jha will be responsible for driving Lintas C:EX Entertainment's content output through the lens of an entertainment expert and providing strategic direction to the team

The platform gears up to accelerate creator economy in India; envisions transforming creators into creator-preneurs with topnotch VCs, creators network and sector experts

Earning consumer trust through content requires it to be timely, agile, easily accessible and honest. Listed below are a few points that can help marketers in their content marketing journey in 2022 and beyond

The platform plans to use this investment to enhance its product offering, scale operations and simultaneously acquire technology solutions that further grow the creator ecosystem

The brand from the house of Mankind Pharma has come up with the strategy around Influencer Marketing to build brand visibility and awareness

The agency will extend strategic and brand partnerships, content strategy and digital presence for their roster

The group is also looking at closing out acquisitions in the beauty and personal care space covering all categories, says Darpan Sanghvi, Group Founder and CEO, Good Glamm Group. BuzzInContent.com catches up with both Sanghvi and Malini Agarwal, Founder, MissMalini, to understand what new and better offerings this acquisition will bring on the table and to discuss the future of content-to-commerce

On Day-2 of BuzzInContent Conversations 2021, Myntra's Achint Setia, Perfetti's Shankar Iyer, Innocean's Shiveshwar Raj Singh, Viacom18's Vivek Mohan Sharma and Vishwanath Shetty of Pocket Aces discussed the art of sustaining “big-ticket” content IPs in the “long-run”

While agencies and creators do appreciate the constructive feedback offered by the brands, they tell BuzzInContent how too much interference in every big and small part of the content creation process can cause problems as every creator/agency has its own modus operandi

Hamsini Shivakumar and Kanika Yadav, of Leapfrog Strategy Consulting, write how Center Fresh could move on from the Dharma produced long-form TVC to creating engaging branded content around the “First Encounter” moment - both in popular and in lived culture

Genesis MCN is a certified partner of YouTube since 2016, and is endowed with unique tools and expertise to manage, develop and protect YouTube channels

While agencies have an expertise in cracking the brief, which in turn accelerates the process of creation, a few brands share that having in- house teams for brand collaboration helps in keeping communication in line with the brand's vision

Shah, Director of Marketing at Truecaller India, says although the medium has caught the attention of a lot of marketers, it might soon become another checklist item rather than a lead medium for brands

Providing key lessons for marketers, "Brand-building at the speed of culture: The role of online video in Asia" is a new white paper released by Warc in partnership with YouTube, which looks at how brands can leverage culture to amplify their role in the online video landscape

The campaign has been launched to question several outdated expectations, and to encourage the modern man to embrace their vulnerability with an open heart and utmost sincerity

There is still time for publishers and marketers to figure out the right way to begin a conversation around content partnerships. BuzzInContent.com finds out how one should go about when in the pursuit of creating long-lasting content partnerships between platforms and brands

The brand collaborated with 67 influencers across genres in the age group of 20-30 to garner over 80 million views

The specialised content business unit will not only create original content for various streaming platforms but it will also work with brand partners to create and distribute