In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content

Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format

In an interaction with BuzzInContent.com, Chen, General Manager, UC Ads, talks about the evolving landscape of content marketing, the role mobile internet will play in its exponential growth and how the Alibaba group company is tapping the growing languages market to tap into India's user base

Created by TVF's YouTube comedy channel The Screen Patti, the five-part series with full of awkward abuses claimed as favourite of today's youth launches on September 28, with one episode going live every Friday

In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital

He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India

When consumers step into the role of advertisers and start speaking for the brand on various platforms, it gives the brand a kind of credibility and proximity with consumers that no amount of advertising can match. BuzzInContent.com finds out how user-generated content is working for brands

Headquartered in Mumbai, the studio aims to fill the void of creating entertaining content by using insight-based communication for brands

The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research

In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement

Industry leaders reveal their strategy to increase engagement on branded content at the D-Code digital review in Mumbai

The report says an 810-word article is optimal to be in Google's top 10 SERP. The average readability score for articles that have not been optimised is 39 out of 100 points. On an average, 85% users pay heed to the article optimisation recommendations of the SEO writing assistant

Priyadarshi Banerjee, National Revenue Head, Digital and Marketing Head, International Brands and Vidyut Patra, Head of Content Studio at WWM talk about the company's extending focus and strategy in the content space and how can the brands leverage it

The Chief Revenue Officer of MissMalini Entertainment talks about their content offering, measurement. He also says marketers should first focus on brand building and then expect sales leads

Puneet Anand, Sr. General Manager and Group Head, Marketing, explains how in the last two to three years, the auto major had been spending more than half of its digital budget on content creation

In an interview with BuzzInContent.com, Arhio concedes that advertising agencies are really struggling to make content and they just cannot be lazy assuming that brands will do content with them on the basis of relationship

At the recently concluded Cannes Lions Festival, Jan Livingston of Fox Networks Group and Theodor Arhio of TBWA talked about how content space is shaping up, why creative agencies should plunge into the space and why it's important for brands to associate more with content and not limit itself to ads

POPxo has collaborated with Hotstar, where the web series will be first streamed exclusively for 72 hours and then on the POPxo app