In this article, brands and agencies discuss the changing depiction of the elderly in communication narratives, the popularity of senior citizen influencers and how they are becoming the most credible advocates of brands

Podcash, a marketplace for podcasters, advertisers and guests, aims to create an all-in-one data-driven marketplace that eases podcast discovery and promotes the growth of the podcasters by connecting them to the right collaborators and advertisers

The platform's emotional intelligence tool is creating a direct impact on sales and revenues for companies, Sharmin Ali, Founder and CEO, Instoried, tells BuzzInContent.com. She explains how they are using neuromarketing to help increase or decrease a particular emotion in content

The funding will help accelerate the expansion of its influencer marketing tech platform. Faad Network and Angel Bay participated in the current round, which marks the second investment for AngelBay in DYT

The account was won following a multi-agency pitch. The agency will help further expand Trell's narrative via social media and impactful digital content

In an interview with BuzzInContent, Kumar, Director at The Story Lab, the branded content division of Dentsu, talks about the division's growth plans, creator-agency-brand relationships, and his views on the content marketing space shaping up in India

While influencers feel the ‘due diligence' part could put pressure on them, they want the draft guidelines to help budding influencers with their strategies

The tool has other aspects as well — an analysis tool to tell how captivating the headline is, provide suggestions and a plagiarism checker to make the content piece SEO-friendly, among others

BuzzInContent caught up with Sanjay Sharma of Mother Dairy and Karthik Nagarajan of Wavemaker India (it is Mother Dairy's media agency), to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign ‘Paneer packed hai to safe hai'

The brand launched the campaign in December 2020 and plans to run it for the next four to six months. They will continue to collaborate with three to four digital artists every month from different fields

The final guidelines to be released on March 31, 2021, will be applicable to all promotional posts published on or after April 15, 2021

It asked its TG to create a plate of food rangoli on Insta Story and share using Fortune Foods' 45 stickers, which included branded GIFs and messages related to sweets and snacks. The campaign was amplified by macro-influencers and organically picked up by micro-influencers

The three-episode web-series ‘The Office Canteen' features multiple prominent influencers and is a humorous take on workplace canteen situations

The campaign conceptualised and executed by BC Web Wise aims to spread awareness about the importance of the right type of wiring to avoid major mishaps

Samsung will also unveil the ‘Galaxy Creators Lounge' for the first time in India, giving creators access to latest Galaxy devices for content creation

In a conversation with BuzzInContent.com, the CEO of aawaz.com talks about the potential of podcasts as a medium for brands and how the lockdown accelerated its growth

Amid the pandemic, content marketers juggled between reduced budgets and shooting restrictions, and had to re-strategise content plans in view of evolving consumption habits. BuzzInContent.com spoke to content marketers who share mistakes they made while executing content-driven campaigns and lessons they got last year

Last year, the ‘Pet Pujo' property recorded 3.9M+ views across platforms for both English and Bengali subtitled videos. Facebook alone received 3.5M+ views with 42K+ reactions, 550+ comments and 3.3 K+ shares