In an interview with BuzzInContent.com, Banerjee talks about the growing content ecosystem, FCB India's approach to content and the idea behind Fuel Content
By Akansha Srivastava | November 27, 2018Fuel India will be led by Debarpita Banerjee, President North and East, FCB Ulka, and the India operation will offer content creation solutions in an end-to-end format
By BuzzInContent Bureau | November 14, 2018In an interaction with BuzzInContent.com, Chen, General Manager, UC Ads, talks about the evolving landscape of content marketing, the role mobile internet will play in its exponential growth and how the Alibaba group company is tapping the growing languages market to tap into India's user base
By Akansha Srivastava | November 13, 2018Created by TVF's YouTube comedy channel The Screen Patti, the five-part series with full of awkward abuses claimed as favourite of today's youth launches on September 28, with one episode going live every Friday
By BuzzInContent Bureau | September 28, 2018In an interview with BuzzInContent.com, Rajasekar KS, GM at Matrimony.com, says that the obsession of marketers with measurability and ROI is currently keeping them stick to digital
By Akansha Srivastava | September 25, 2018He will report to Kartik Iyer, President Media Brands and Amplifi – Dentsu Aegis Network India
By BuzzInContent Bureau | August 21, 2018When consumers step into the role of advertisers and start speaking for the brand on various platforms, it gives the brand a kind of credibility and proximity with consumers that no amount of advertising can match. BuzzInContent.com finds out how user-generated content is working for brands
By Akansha Srivastava | August 21, 2018Headquartered in Mumbai, the studio aims to fill the void of creating entertaining content by using insight-based communication for brands
By BuzzInContent Bureau | August 14, 2018The brand launched a web series featuring Abish Mathew and Mallika Dua, who had to prove their friendship by taking a seven-step challenge. Each challenge tests an attribute of their friendship which the brand arrived at after intense consumer research
By BuzzInContent Bureau | August 09, 2018In an interview with BuzzInContent, Flipkart's Senior Director, Marketing, Bhandari said the biggest challenge for content marketing is to maintain the thin line between branded content and advertisement
By Akansha Srivastava | August 07, 2018Industry leaders reveal their strategy to increase engagement on branded content at the D-Code digital review in Mumbai
By BuzzInContent Bureau | August 06, 2018The report says an 810-word article is optimal to be in Google's top 10 SERP. The average readability score for articles that have not been optimised is 39 out of 100 points. On an average, 85% users pay heed to the article optimisation recommendations of the SEO writing assistant
By BuzzInContent Bureau | August 02, 2018Priyadarshi Banerjee, National Revenue Head, Digital and Marketing Head, International Brands and Vidyut Patra, Head of Content Studio at WWM talk about the company's extending focus and strategy in the content space and how can the brands leverage it
By Akansha Srivastava | July 17, 2018The Chief Revenue Officer of MissMalini Entertainment talks about their content offering, measurement. He also says marketers should first focus on brand building and then expect sales leads
By Akansha Srivastava | July 10, 2018Puneet Anand, Sr. General Manager and Group Head, Marketing, explains how in the last two to three years, the auto major had been spending more than half of its digital budget on content creation
By Akansha Srivastava | July 03, 2018In an interview with BuzzInContent.com, Arhio concedes that advertising agencies are really struggling to make content and they just cannot be lazy assuming that brands will do content with them on the basis of relationship
By Akansha Srivastava | June 27, 2018At the recently concluded Cannes Lions Festival, Jan Livingston of Fox Networks Group and Theodor Arhio of TBWA talked about how content space is shaping up, why creative agencies should plunge into the space and why it's important for brands to associate more with content and not limit itself to ads
By Akansha Srivastava | June 27, 2018POPxo has collaborated with Hotstar, where the web series will be first streamed exclusively for 72 hours and then on the POPxo app
By BuzzInContent Bureau | June 27, 2018