It is being seen that agencies have started receiving more queries from brands on how can they make integrations in gaming and Metaverse. BuzzInContent.com sat down with experts to understand why they matter to the brands

A Kantar study for the integration highlights the fact that the messaging and integration of Too Yumm! in the 12-episode travel reality series delivered significant uplifts across the awareness and persuasion measures for the brand

RJ Raunac (Bauaa), RJ Raj (Bakra) and RJ Parveen (Murga) integrated Sprite ‘Thand Rakh' messaging in their calls to address the contextual heated moments

The special episode titled ‘Haar ka Vaar' is scheduled to air on July 22, 2023, Saturday at 7 pm on MTV and right after on JioCinema

Through this association, the brand aims to communicate the benefits of using the correct knife while cooking

Amid the scarcity of fresh content and a dire need to integrate the brand with the content on TV and digital, brands and agencies ought to be a tad smarter with the integration. BuzzInContent.com figures out how the branded content space is evolving amid the pandemic

As big brands explore influencer marketing, gaming and streaming players are hopeful of more collaborations, sponsorships and content integrations which will further escalate the growth of the community in India

The Chief Growth Officer of Zeel discusses with BuzzInContent.com the channel's various offerings and why should brands do more content integrations. He also talks about the importance of TV as a medium to maximise reach

Bahuguna and Shroff spoke to BuzzInContent about how brands can keep social media trolls at bay, the art of doing subtle branded content integrations and associating with agencies

The Founder and CEO of Clovia talks about the brand's content strategy, dos and don'ts of content integration, and challenges associated with content marketing in the lingerie category, in a video interview series, Republic TV presents Engage

Even though YouTube is the largest AVOD platform and the second-largest search engine in the world, most brands, especially premium brands, now want to explore putting out branded content on premium OTT platforms like Netflix, Amazon Prime Video, etc, according to TVF President Vijay Koshy

The influencer leg of Samsonite's latest campaign ‘Tested like Samsonite' has garnered an engagement rate of 63.7% (views, share, comments, likes etc) and helped fetch close to a million visits on the brand website

The ‘hate-love story' features Ankush Bahuguna and Bhagyashree Limaye

Recently, the OTT landscape has witnessed growth in branded content. For this story, BuzzInContent.com spoke to leading Indian OTTs to understand how receptive is their audience to the same

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy

BuzzInContent caught up with Nangru to talk about the brand's foray into long-form content space on the back of TVF Timeliners' upcoming web series ‘NCR Days - Dreams, Dosti और MBA' created for the education brand

While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time

BuzzInContent analyses India's major crypto brand's content strategy to engage with consumers even when uncertainties loom over the world of crypto