In an interaction with BuzzInContent, Mishra, Head of Marketing for Personal Care and Hygiene, Godrej Consumer Products Limited (GCPL), talks about the increased focus on content marketing, the brand's content-driven initiatives, content strategy and plans to associate with content creators and platforms

Measuring effectiveness of content marketing has always been the Achilles Heel for content marketers. But as the field is evolving, agencies and marketers are coming up with near-accurate possible solutions to this biggest challenge in the content marketing world

Many marketers and content practitioners argue that if industry standards for measuring content marketing are put in place, it might help brands save time. On the other hand, a few say that there is no need for such standards, and measuring content marketing effectiveness depends on the objective of a content campaign

Content experts tell BuzzInContent.com how the size of a content team can impact a brand's objectives and lists what these teams should keep in mind to win big in content marketing

In a conversation with BuzzInContent.com, multiple specialised agencies and brands argue whether or not it is better to have a one-stop agency for all content marketing needs of brands

BuzzInContent interacts with content marketing professionals to understand the nitty-gritty of content mapping and its usage. The story is divided into two parts. The first part talks about the importance and penetration of content marketing in India. The second part will talk about the methodology to do it across categories of brands

In a conversation with BuzzInContent.com, Murarka, Vice-President, Marketing and E-commerce at Duroflex, shares how they plan to expand their content team and increase investment in content marketing with a substantial focus towards video this year

Speaking at BuzzInContent Conversations 2020, experts and industry leaders discuss the fine art of balancing technology with a human touch in the field of content marketing

Experts across categories come together at BuzzInContent Conversations 2020 and express how the Covid-19 crisis made them reimagine the future of content marketing in a better way

As video ad spends grow by 8% this year, BuzzInContent.com finds out how brands amplified the utilisation of video content marketing space to reach consumers who moved online during the pandemic

Having increased its content marketing efforts amid the pandemic, the brand is utilising influencers and vernacular content. Dhall, Chief Operating Officer, PolicyBazaar, tells BuzzInContent.com that these few months will be a great learning for marketers who otherwise tend to ignore content marketing

BuzzInContent.com spoke to content marketing practitioners to understand how the pandemic will change the way brands strategise content marketing plans for 2021. Will 2020's content marketing trends remain unchanged or will new ones take birth as we move into 2021?

OML's content marketing team continues to drive the branded entertainment initiative of Bacardi Breezer, Grey Goose, William Lawson's, Dewar's, Bombay Sapphire, Martini, Martini 0.0 and Patrón across 15 countries

Instead, spend your precious time, energy and hard-earned money on earning love and loyalty through content marketing

BuzzInContent.com asks industry experts if there should be a course or a specialisation in content marketing. And, it is a divided house

Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out

We dive into the black box of content marketing experts to understand the impact of Covid-19 on the content marketing industry

Once the lockdown is over and business is back to usual, brands will get aggressive on the marketing front. Content marketing will play an important role in garnering immediate sales to maintain cash flow