In an interaction with BuzzInContent.com, Charu Joshi, Business Development and Partnership Lead at Google India, talks about the growing voice and content marketing landscape in the country

Karthik Nagendra, CEO, Thought Starters, suggests a few tools to up your content marketing game and improve ROI

In a conversation with BuzzInContent.com, Jankulovski talks about how content serves as a showcase of the Maserati lifestyle to its prospective customers and brands enthusiasts. Sharing its upcoming plans in the same space, he reveals how it is measuring ROI garnered from content initiatives

BuzzInContent compiles a list of most read and shared articles on the platform in the year gone by

As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing

Tata Capital's Chief Marketing and Digital Officer Abonty Banerjee tells BuzzInContent.com that being information-heavy makes content marketing an essential tool for BFSI brands

Honey Singh, Co-Founder & CEO PR and Content Marketing, #ARM Worldwide, writes how with a well-drafted PR and content marketing strategy, a start-up with a single-digit team can compete with the top guns in the industry. He also suggests 10 ways to do content marketing for your start-up

In an interview with BuzzInContent.com, Ayadassen spoke about the potential of content marketing, why Reuters got into this field and the usual mistakes brands make while undertaking content marketing campaign

Nikhil Rastogi, Head Marketing and Digital Acquisition at the bank, talks about consumer passion points: family and friends, travel, sports, food and money and how the bank leverages it in its marketing strategies

Virginia Sharma, Director, Marketing Solutions, India, LinkedIn talks about the importance of being at the right platform with the right context and a clear brand mission and vision attached to the monetisation goals of the company

Speaking on Content Marketing Measurement, the Chief Marketing Officer of United Breweries lists three important things that should be kept in mind while approaching content strategies – innovation with scale, relatability and moment marketing

Irani talked about how Nykaa increased its sales through content marketing initiatives, dynamism in the space, trends, her thoughts on the changing consumer behaviour and partnering with external content creators

Mathur talks about his brand's content marketing strategy, trends and growth of content marketing, changing consumer behaviour and startups using content marketing in a free-wheeling interview with BuzzInContent