Kashyap Vadapalli, CMO and Business Head, Pepperfry, tells BuzzInContent that the brand now spends more on content marketing and influencer marketing

In the first of two-part story on building a rich content experience, we discuss where marketers go wrong in devising a good content experience and how they can improve it. The story also points out the differences between content experience and content marketing

This is the second part of a two-part story where content marketing practitioners discuss if nicely created content can survive without SEO and if a content writer should also have an expertise in SEO strategy

Jha will now lead the live commerce and shoppable videos platform's brand and content marketing functions

BuzzInContent caught up with Sivan, Head of Marketing, Cargill Foods, to talk about Gemini Oil's focus and efforts on the content marketing front

Neha Bahri, Founder Director BConnect, writes how content has the power to create an ever-lasting impact on a brand's target audience. The key is to ensure that brands are consistent and streamlined in their content marketing approaches

Subramanian, Head of Brand and Communication, CoinDCX, talks in detail about the brand's focus on content marketing and how it is using a new-age content strategy to educate and engage with consumers

In Episode 4 of Content Conversations, BuzzInContent caught up with Gaul to talk about filmmaking for brands, unscripted branded content, his views on the growth of content marketing in India, advertiser-funded programmes, ROI through content and various other things

As content marketing practitioners discuss what to be kept in mind while creating helpful content, BuzzInContent lists the key takeaways in the form of a checklist

Content marketing professionals discuss the importance of creating helpful content, challenges associated with it and finding the balance between human-interest storytelling and practical solutions-based content for consumers

Content marketing experts share a few tips on what to consider while remixing a content piece and how to choose the right content that can be repurposed for a meaningful impact

In this article, content marketing practitioners discuss the pros and cons of remixing content. But even though the technique can be quite useful, many brands aren't deploying it. We find out why

In an interview with BuzzInContent, Kumar, Director at The Story Lab, the branded content division of Dentsu, talks about the division's growth plans, creator-agency-brand relationships, and his views on the content marketing space shaping up in India

Unlike advertising, content marketing gives an opportunity to brands to share communication pieces in a long format. We list some campaigns that effectively used content power

In the second story of the series on finding solutions to challenges related to the measurement of content marketing effectiveness, marketers discuss how agencies, creators and publishers can work in tandem to reduce discrepancies in measurement metrics. They discuss if forming an institutional body help resolve this issue

The winners' list of India's most-awaited content marketing awards is out. Selected by a jury consisting of industry captains, the winners have been picked after a thorough and transparent process

Industry captains will headline the BuzzInContent Conversations as five power-packed panels discuss the future of the content marketing, along with the challenges. The event will be held alongside the BuzzInContent Awards on December 9 at 3 pm

Santhanam, CMO, HDFC Bank, tells BuzzInContent.com how content marketing is top-of-the-funnel activity for the brand and why influencer marketing is helping the brand to micro-target its customers