No Diageo brand has ever before got on board an external content creator in India for its content marketing initiatives. So how has the partnership with East India Comedy helped Captain Morgan grow the brand's affinity? BuzzInContent finds out

Aayushman Sinha, Founder of Represent, speaks to BuzzInContent.com about how brands can inculcate music in content marketing. He also talks about the success of Coca-Cola's ‘Memu Aagamu' campaign

According to experts, while content marketing is as much about creativity, the use of AI can help on increasing the feel and personalisation fronts

In a conversation with BuzzInContent, Anand, EVP and Portfolio Head, Diageo India, talks about its brand McDowell's No. 1 overall content marketing strategy and how despite the minor hiccups, it was successfully able to find right partners for branded content

Bokey, CMO at ABD, talks about numerous opportunities for alcobev brands in the content space. He discusses their content marketing plans for next year and how it evolved amid the pandemic

This week, Hamsini Shivakumar, Founder, Leapfrog Strategy Consulting, analyses Spotify's influencer-led content marketing strategy through the filter of semiotics

The arm will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers

Idea theft in the content marketing industry is rampant. Why are brands and their media agencies fishing for ideas all the time and what can content creators do to protect their ideas from being copied and implemented by other creators? BuzzInContent.com finds out

The brand and employee advocacy platform will help the brand boost organic reach, trust and awareness to its content marketing initiatives. It will also deliver a way to increase employee participation and engagement with branded content

In the last few years, the youth-centric media platform has become a preferred choice of brands for content marketing. In a conversation with BuzzInContent.com, ScoopWhoop's founders Sattvik Mishra (CEO) and Rishi Pratim Mukherjee (COO) talk about their relevance for brands, reliance on third-party platforms for reach, and turning to a sustainable business model

The stakeholders in content marketing are already re-evaluating their association with the short-form video platform. The app has been removed from Google and Apple app stores in the wake of the Madras High Court's interim ban order on the app. On the other hand, TikTok has already started taking corrective measures by deleting more than 60 lakh videos from the platform

Looking at the investment patterns of brands on the content marketing front, TV channels have pulled up their socks to stay abreast with OTT players, content creators and platforms who have already grabbed enough of marketers' attention in the recent past

In an interaction with BuzzInContent.com, Benani shares how the brand plans content for wider reach, engagement and talkability, and executes it via both traditional and digital mediums while partnering with co-creators. She also shares how effectively content marketing ROI can be measured

Bhavishya Kelappan, Business Head, Mia, shares with BuzzInContent how the brand decided to focus more on content marketing than advertising to engage with their consumers

The blockchain and crypto-currency is one such approach that Sethi is driving internally and the company would be foraying in this segment with its rich audience network and strength in the content marketing

In an interaction with Republic TV presents Engage, Murthy, Head of Marketing and Digital Communications at the company, talks about the nitty-gritties involved in content marketing, particularly in the BFSI sector

In an interaction with Republic TV presents Engage, Anupam Bokey, CMO at the company, talks about the brand's content marketing initiatives and things it considers while doing branded content collaborations. He also sheds some light on means to improve one's branded content strategy

In an interaction with Republic TV presents Engage, Kochar, Vice-President, Marketing and Member Engagement, talks about the brand's content plans, growth of content marketing in 2019 and trends that will shape the content space in 2020