In a video interview series Republic TV presents 'Engage' brought to you by BuzzInContent, Desai, Director, Mass and Brand Marketing, Amazon India, says the company is working to figuring out ways to measure the ROI of content marketing

Beyond the surge in comedy influencers, Kunal Sawant, Business Head, Goat, GroupM India, discussed various challenges related to influencer marketing measurement, the evolution of long-format content by influencers, the nuances of Live Commerce, and the ascent of regional language influencers

The list boasts a balanced representation of both men and women, showcasing the diversity of talent in the influencer community

The investment firm dedicated to social impact joined forces with the IVM Podcast Network to launch a 26-episode audio series known as 'Smartphone Nation.' In a conversation with BuzzInContent.com, Rohan Vyavaharkar from ONI and Amit Doshi from IVM discuss the intricacies of crafting the audio series, and the advantages of audio-branded content in comparison to video-branded content

Qoruz unveils its comprehensive Diwali 2023 Report revealing the interplay between consumers and influencers. The report provides valuable insights into the impact of influencer marketing on brand promotion during the festive season

Reddy, Founder and CEO of PAD Group, talks about the latest venture ‘Hotcult' in branded content space

In a freewheeling chat with BuzzInContent.com, Das, CEO and CCO, Leo Burnett (South Asia, India) and Chairman, Publicis Groupe South Asia, discussed the nitty gritty of the branded content space in terms of what he likes best and what makes him push the envelope, the trend of picking on trends, the necessity for experimentation, and more

We have read several stories about utilising social listening to create successful UGC and influencer marketing strategies. In this story, we'll discuss the reverse phenomenon – utilising content creators' content and UGC for social listening and forming a holistic content strategy for the future

Hamsini Shivakumar and Prabhjot Singh Gambhir of Leapfrog Strategy Consulting, write that brands should be conscious of the power dynamics between employers and domestic help and avoid perpetuating negative stereotypes, biases, and prejudices

With the new launch, its users will have access to latest information from SERP, which includes SERP statistics

Recently, in Anupama on Star Plus, the protagonist Anupama, her husband Anuj and daughter Anu were shown visiting Parag Milk Foods' Go Cheese factory to understand the process of how cheese is made. This has now become one of the biggest 8-minute-long brand integration in India's most popular daily soap in recent history. Read the story below to know how the integration was facilitated and executed within 15 days

Padmanabhan, President - Investments, Trading, and Partnerships, GroupM – India, spoke to BuzzInContent.com on the back of the launch of ‘Jai Ho! Bharat Ki Anant Yatra' - GroupM's Motion Content Group's new IP in partnership with Google and Meta

With the clientele group constituting global agencies and a plethora of brands, the B2B tech SaaS platform for influencer marketing aims to break even by the end of January and cross the $1.5 million mark by February

In a chat with BuzzInContent.com, Jayati Singh, Chief Marketing Officer, Tally Solutions, talks about the brand's partnership with TVF Timeliners and its content strategy

Speaking to BuzzInContent.com, Ali, Founder and CEO, Instoried, also revealed the reasons which led them to focus on US markets instead of expanding their client base in India

Arun Devanathan - Senior Director, Social Commerce at Myntra, told BuzzinContent that live commerce on the app has been witnessing over 100% engagement rates

Rishabh Verma, Executive VP, Sales and Marketing at the biryani and kebab delivery chain, shares cultural insights that helped them make the 4-episode-long web series ‘Dum Laga ke India' in collaboration with Rusk Media on Disney+Hotstar

BuzzInContent.com caught up with Krishnan, Publicis Groupe's newly appointed Managing Director and Head, Publicis Content, to talk about his views on the branded content space shaping up in India, including the Metaverse, and the challenges associated with influencer marketing