Intel's Gayatri Makhijani, Perfetti's Ritesh Sud, TVF's Pranav Thakker, and Nobel Hygiene's Kartik Johari discuss the challenges faced by brands and publishers while working on branded content and how one can overcome the same

The final deadline to enter the awards is November 8, 2021

Toranj Mehta, Director of Marketing, De Beers Forevermark, talks about its investment in podcast and how a brand can take calculated steps to measure ROI on the medium. She discusses how audio content can give a whole new perspective to the story behind jewellery-making and for the brands in the category

The final deadline to enter the awards is November 8, 2021

These days, brands are often seen dumping branded content after developing enough awareness in the market. In this backdrop, BuzzInContent tries to find out if branded content strategy is losing relevance or still in the game

Content marketers discuss various tools and trends brands must follow, and how they should align marketing teams and agencies internally to make it easier to provide a seamless content experience

Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer till October 22, 2021

Content initiatives either created or executed between November 1, 2020 and October 31, 2021, can avail of the early bird offer until October 22, 2021

Anika Malik Wadhera - General Manager - Digital Marketing at Sirona Hygiene talks about its latest #SironaCupvert campaign which has associated with mom female influencers. Talking about how the influencer marketing strategy has become a core part of its marketing strategy, she says the campaign aims to spread awareness regarding the need for menstrual cups

The industry is expected to grow at a CAGR of 25% till 2025 to make it a Rs 2,200-crore industry, predicts the India Influencer Marketing Report

The campaign initially featured Bollywood actor Shah Rukh Khan. To amplify the message and the newly created song, the brand collaborated with influencers Rithvik Dhanjani, Gauhar Khan and Awez Darbar who dared followers to recreate the video

In episode 6 of BuzzInContent's monthly chat show Content Conversations, MG Motor's Udit Malhotra, Rumi Ambastha of The Man Company, Ramalingam Subramanian of CoinDCX, Pratik Gupta of FoxyMoron and Prashanth Challlapalli of Gravity Integrated talk about the importance of having a full-fledged content strategy and how to devise one that drives business goals

The campaign was launched on World Senior Citizens Day. As part of the campaign, the brand collaborated with Ravi Bala Sharma, Manjari Varde, Tripat Singh and Dinesh Mohan to spread the message that how the use of diapers can gift (freedom) to those suffering from it. BuzzInContent caught up with Kartik Johari, Vice-President, Nobel Hygiene, to know more about the execution of the campaign

Netflix India has launched the promotional campaign just 10 days prior to the launch of Money Heist Season five. It features celebrities such as Anil Kapoor and Hardik Pandya and content in three different regional languages, giving Bella Ciao a desi twist

The platform will offer features of spell check, grammar check, headline generation, plagiarism checker, panel testing and tonal and emotional analysis checker, all in one place

Since its inception, GCN has delivered over 6x ROI and over two billion views across 16,000+ pieces of short and long-form content for brands

The creators posted videos of their feet rising above ground, giving the look of being swept off their feet. They also asked people to create similar videos. The best entries had a chance to win Mi 11 Lite phones

BuzzInContent.com explores how news channels need to go beyond set rules and formats of branded content in order to attract more brands