BuzzInContent.com caught up with Smita Murarka of Duroflex to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its music property for World Sleep Day

Backed by Chinese influencer marketing agency Top Social, the Bored Games platform aims to be more localised in its approach while taking care of user privacy. Discussing its content offering, Khetle, Business and Growth, Bored Games, says the platform's core proposition is quality over quantity and will soon foray into audio format

The OTT space is growing at a galloping pace, but one must need to overcome challenges related to budgets, creativity, reach and engagement, and the client-agency-OTT player relationships

In an interview with BuzzInContent.com, the Vice-President and Head - New Business at MX Player, talks about how OTT platforms are a better bet for brands for their content needs

These women influencers tagged other women who have supported them and nominated them to share a similar post, resulting in 10x content posted on Instagram and increasing the reach of the campaign

In an interview with BuzzInContent, Sanyal said a combination of units needs to be considered while measuring effectiveness. On digital platforms, apart from the number of views, the quality and the stickiness of the content is also critical from a marketer's viewpoint

Prabhakar Tiwari, Chief Growth Officer, Angel Broking; Snehil Gautam, Head of Marketing and Growth at Housing.com, Makaan.com and Proptiger.com and Dheeraj Kummar, National Creative Director, Brand and Consumer Experience, Motivator (GroupM), discuss the nitty-gritties of content mapping and the right way to go about it in BuzzInContent's first Content Conversations of 2021

BuzzInContent caught up with Sanjay Sharma of Mother Dairy and Karthik Nagarajan of Wavemaker India (it is Mother Dairy's media agency), to get into the nitty-gritty of the brand's latest influencer-marketing strategy for its campaign ‘Paneer packed hai to safe hai'

The brands that made it to BuzzInContent's seven favourite branded content campaigns' list are Cadbury Dairy Milk Silk, Tinder, Facebook, Amul, Wakefit.co, OnePlus and Stayfree

While the campaigns have been launched around the same time to promote the video quality features of the phones, each film has a completely different insight, execution and treatment

This campaign is refreshing because its aim is to spread awareness about the core objective of Urban Company — everyday services provided at users' doorsteps through influencer marketing. The influencers' friendly banter, and them sharing a slice of their lives, adds to the campaign's entertainment factor

The agency will focus on building their micro-commerce capabilities on top of their existing e-commerce offerings to drive sustainable growth for existing and prospective clients

As part of the #MedimixSoftSkin challenge, the brand has asked users to share photos and videos of their soft skin experience. The brand has roped in fashion and lifestyle influencers such as digital creator Kusha Kapila, blogger Niki Mehra, content creator Saloni Sehra and influencer Aashna Malani to participate in the challenge

The brand has strategically used influencer marketing and brought the sentiment alive by bringing on screen the fun relationship between a few parent-child duos. Leading them is former captain of the Indian cricket team MS Dhoni and his daughter Ziva Dhoni

From experimenting with podcasts to influencer marketing, and from snackable content to music videos and long-form content formats like web series, mutual fund brands leave no stone unturned to lure potential investors among the youth. BuzzInContent explores how MF brands are using new-age mediums and entertaining formats to tap the young audience

Most of these videos star the actor's mother or father in them and in the post description they have written personal letters to them sharing childhood memories. These posts run high on emotions and urge followers to join and share their memories

Talking about how the content space has been evolving, Radhika Gupta, MD and CEO, Edelweiss AMC, says webinars are about structuring content thoughtfully and regularly, and this format is here to stay for a longer run

The campaign has a call to action, inviting Instagram users to participate in a contest, which gets Alpenliebe more visibility on the platform