BuzzInContent.com interacts with seasoned content marketing practitioners who share their in-depth knowledge about content mapping and make it simpler for those eager to fetch maximised results from the money they invested in content marketing
By Akansha Srivastava | January 21, 2021The offering will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers. INCA will roll out in India in Q3 2019
By BuzzInContent Bureau | May 15, 2019In an interview with Republic TV presents Engage, Nayudu, Director, Content and Communications talks about the brand's content marketing strategy that will help claim a bigger space in the lives of consumers
By Akanksha Nagar | March 30, 2020Apte, Vice-President, Marketing, Castrol India, talks about the brand's content marketing strategy in a video interview series Republic TV presents Engage
By Akansha Srivastava | May 06, 2019The Country Marketing Director of HP India talks about the brand's content marketing strategy, in a video interview series, Republic TV presents Engage
By Akansha Srivastava | December 17, 2018Kataria talks upon the state of content marketing and its future in India in a video interview series Republic TV presents 'Engage' brought to you by BuzzInContent
By Karuna Sharma | October 27, 2018Murdia was earlier serving as the Vice-President of Marketing at Zeel
By BuzzInContent Bureau | February 02, 2022By working in tandem with the brand's marketing team, the agency will execute high-value content strategies through social media posts, videos, ads, and campaigns, along with blogs, authored articles, guest posts, and more
By BuzzInContent Bureau | February 02, 2022Laalit Lobo, VP of Marketing, Bombay Shaving Company, Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy, Deep Bajaj, CEO & Co-Founder, Sirona, Shreyas Shevade, Head of Creative and Content, upGrad, and Sandeep Balan, Partner, Branded Content, Spring Marketing Capital were speaking on day three of BuzzInContent Conversations
By BuzzInContent Bureau | December 17, 2021The studio draws in the collective strength of over 125 magazine titles, their websites and digital media assets
By BuzzInContent Bureau | December 01, 2021Siddha Jain- AVP, Bombay Shaving Company, talks about the company's overall content strategy. While a lot of women-centric brands might be made through the male gaze, BSC-Women is trying to distinguish itself and is building a community of women by creating consistent meaningful conversations around hair removal
By Akanksha Nagar | November 11, 2021With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too
By Akanksha Nagar | October 26, 2021While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement
By Akanksha Nagar | October 14, 2021The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact
By Akanksha Nagar | September 28, 2021Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context
By Akansha Srivastava | August 17, 2021Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time
By Akanksha Nagar | August 10, 2021He will be based in Delhi and spearhead the expansion of the new media creative shop
By BuzzInContent Bureau | July 19, 2021BuzzInContent caught up with Gulati, Chief Marketing Officer of the global auto parts company, to talk about their focus on sports, content strategy for the Olympics and marketing during the pandemic
By Akanksha Nagar | July 15, 2021