While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context

Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

He will be based in Delhi and spearhead the expansion of the new media creative shop

BuzzInContent caught up with Gulati, Chief Marketing Officer of the global auto parts company, to talk about their focus on sports, content strategy for the Olympics and marketing during the pandemic

Paree's entire marketing efforts are directed at content and it has been actively associating with shows on both TV and digital. Samta Datta, GM Marketing, Paree, tells BuzzInContent.com why marketers need to find meaning, thoughtfulness and relevance in their communication

The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes

BuzzInContent.com talks to brands in the sleep category to discuss how they are building a credible relationship with consumers by speaking in their language through innovative content formats

While many branded opted for regular ads, a few took the content route to win the hearts of consumers. A look at some charming and heart-warming content-driven campaigns to celebrate love in 2021

In a Fireside Chat as part of BuzzInContent conversations, the Chief Executive, Personal Care, ITC, explains on how content helps to drive business and shares examples from his experience

While the year gave too many reasons for brands to adopt content strategies, one might still look for a concrete reason to go ahead with the medium. BuzzInContent.com talks to leading agencies to find out how one can persuade brands to willingly spend more money on content strategy

In conversation with BuzzInContent.com, Nida Naushad, Head, Brand, Strategy and Campaign at Cars24, says the brand is focusing on re-creating content for every medium and plans to increase spends in influencer marketing also

Mehta tells BuzzInContent.com how businesses are showing more confidence in terms of investments in branded content amid the crisis. He shares how CarDekho with zero marketing investment but sole focus on content achieved the highest traffic ever amid the pandemic

BuzzInContent.com caught up with Yadav, Associate Director, Marketing (Chocolates) and Karthik Nagarajan, Chief Content Officer, Wavemaker India to understand the brand's content strategy for the promotion of Cadbury's limited-edition Dairy Milk Silk ‘I missed you' Heart Pop bar

India's advertising self-regulatory body will have to equip itself for monitoring branded content, DIY videos, informative articles, macro- and micro-influencers, user-generated content (challenges thrown by brands on short-video platforms) or any other form of content commissioned by brands

Most new conversations today are on platforms like Instagram or TikTok where users can create and disseminate content. Amid the outbreak, UGC on such platforms has seen immense potential and a lot of brands are leveraging it to drive affinity. BuzzInContent finds out why brands need to imbibe this strategy now more than ever as not only it is a cost-saving mechanism but also a key strategic communication choice

Imran Qadri, Head, Marketing and PR, Harley-Davidson Motor Company, talks to BuzzInContent.com about the premium motorbike's content strategy, how it keeps the Harley Owners Group (H.O.G) as the hero of brand stories and its continuous engagement on social media with bike lovers outside the community.