BuzzInContent.com interacts with seasoned content marketing practitioners who share their in-depth knowledge about content mapping and make it simpler for those eager to fetch maximised results from the money they invested in content marketing

The offering will enable brands to run AI-powered content marketing campaigns beyond social channels to achieve real outcomes for marketers. INCA will roll out in India in Q3 2019

In an interview with Republic TV presents Engage, Nayudu, Director, Content and Communications talks about the brand's content marketing strategy that will help claim a bigger space in the lives of consumers

Apte, Vice-President, Marketing, Castrol India, talks about the brand's content marketing strategy in a video interview series Republic TV presents Engage

The Country Marketing Director of HP India talks about the brand's content marketing strategy, in a video interview series, Republic TV presents Engage

Kataria talks upon the state of content marketing and its future in India in a video interview series Republic TV presents 'Engage' brought to you by BuzzInContent

Murdia was earlier serving as the Vice-President of Marketing at Zeel

By working in tandem with the brand's marketing team, the agency will execute high-value content strategies through social media posts, videos, ads, and campaigns, along with blogs, authored articles, guest posts, and more

Laalit Lobo, VP of Marketing, Bombay Shaving Company, Ashish Bajaj, Head of Marketing, Partnerships and PR, MediBuddy, Deep Bajaj, CEO & Co-Founder, Sirona, Shreyas Shevade, Head of Creative and Content, upGrad, and Sandeep Balan, Partner, Branded Content, Spring Marketing Capital were speaking on day three of BuzzInContent Conversations

The studio draws in the collective strength of over 125 magazine titles, their websites and digital media assets

Siddha Jain- AVP, Bombay Shaving Company, talks about the company's overall content strategy. While a lot of women-centric brands might be made through the male gaze, BSC-Women is trying to distinguish itself and is building a community of women by creating consistent meaningful conversations around hair removal

With most brand managers targeting sheer numbers- likes, shares and comments- experts say the very purpose of a brand is getting diluted and they discuss how the brands should focus on the creative aspect too

While some say brands can have their own set of metrics to keep the brand ethos in check, if not universally agreed-upon metric, others say one does not need to have a hawk-eye on the measurement

The rates for a branded web series can vary from a few lakhs up to Rs 15 crore, while for influencers it ranges from as little as 5K for a branded post to over Rs 5 lakh. Experts discuss how the rates are unregulated and suggest that publishers and platforms should charge based on the qualitative reach and impact

Regional and dialect-based content companies such as Slow Content, Nukkad by STAGE, Make Joke Of; Meme pages like Jo Baka; and content creators such as Super Sindhi and others are on the rise. This gives a huge opportunity for brands to engage and connect with the audience in Tier 2, 3 cities and metros in their cultural context

Though brands may not be able to exceed 2019 (pre-pandemic) investments in content, they are gearing up for the festive session in an aggressive manner. With a performance mindset towards content, they expect interactive and influencer-driven content to see excellent engagement this time

He will be based in Delhi and spearhead the expansion of the new media creative shop

BuzzInContent caught up with Gulati, Chief Marketing Officer of the global auto parts company, to talk about their focus on sports, content strategy for the Olympics and marketing during the pandemic