content strategy

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The trends are drawn from the winners of the Effective Content Strategy category of this year's international Warc Awards

By BuzzInContent Bureau | October 22, 2018
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BuzzInContent.com caught up with Gopa Kumar, COO of Isobar India, to talk about Kia Seltos' content-driven digital launch campaign

By BuzzInContent Bureau | February 05, 2020
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Other findings of the report say content needs to build audiences in the long term and real-world components help make content distinctive

By BuzzInContent Bureau | December 11, 2019
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As part of the larger campaign #NoMoreDeadlines, the brand has launched a half-done music video featuring influencers, who invite their female fans to share their stories on how they defy deadlines and in return be part of the campaign

By BuzzInContent Bureau | November 25, 2019
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Wadhwani Foundation will utilise the content studio's skills to generate ideas to make the show on ET Now more entertaining and interesting for viewers in its 8th season

By BuzzInContent Bureau | November 21, 2019
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Content contributes 2.5% to the GMV (gross merchandise volume) of Nykaa, with the average order value of content consumers being 15% higher than non-consumers

By BuzzInContent Bureau | August 29, 2019
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Anand Pathak, Chief Marketing Officer at Netmeds.com, speaks to BuzzInContent.com about the brand's content marketing strategy

By Akansha Srivastava | February 12, 2019
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Sunil Kumaran, Country Head, Thwink Big, Big FM, writes that with technological advancements, the way we communicate and consume content has also evolved and as a result, some of the fundamentals of communication and marketing are going through a paradigm change

By BuzzInContent Bureau | November 05, 2018
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Iyer will be responsible for spearheading the content services at the communications agency

By BuzzInContent Bureau | September 21, 2018
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Asif Upadhye, the Co-founder, Director and Story Teller at Yellow Seed writes how good content can perform well only when supported with an equally good marketing strategy. Create engaging content but build a plan that promotes it well. Begin on the right note and continue the right path to reach the desired destination

By Asif Upadhye | September 04, 2018
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BuzzInContent talks to content experts to explore the scope of branded content and content marketing, the strategy of doing both, opportunities attached and the diminishing line of difference between the two

By Akansha Srivastava | April 17, 2018
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Neeraj Chaturvedi, Group Chief Marketing Officer, Housing.com, PropTiger.com, Makaan.com, lists ways through which your content can maintain its throne and give your brand a strong voice that resonates with readers

By Neeraj Chaturvedi | February 11, 2018
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Introduces major tech additions to its app such as live audio and video engagement to cater to a larger vernacular audience

By BuzzInContent Bureau | February 28, 2020
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The brand aims to create meaningful content to inspire audiences to plan their finances for achieving personal goals through a series of short stories about young and successful artists who share their journey and the planning behind it before they set out to achieve stardom

By BuzzInContent Bureau | January 02, 2020
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Amit Doshi, Founder and CEO, IVM Podcasts, also explains how brands can work with podcasts

By BuzzInContent Bureau | December 06, 2019
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As part of the campaign, radio talk shows were held with doctors and nutritionists, educating and empowering listeners to take charge of their health, and guiding them on how to make their daily food rich in micronutrients, including iron, through a balanced diet

By BuzzInContent Bureau | November 29, 2019
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The brand is set to launch its in-house content hub ‘Zoom Studio' by the end of 2019 and will also collaborate with music streaming apps to launch customised music playlists on its app

By Akansha Srivastava | August 05, 2019
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The brand launches #YoungAndResponsible campaign, partnering with singers Arjun Kanungo and Jonita Gandhi. The artists create ‘Sar Utha Ke Jiyo', a song that captures the brand's essence and positions youth as responsible and focused

By BuzzInContent Bureau | November 19, 2018
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