The Indian counterparts of Wavemaker, IPG, Omnicom Media Group, Publicis Group, Mindshare and Havas are amping up their content arms to be on top of the game in order to help brands make the most of the content boom
By Akansha Srivastava | May 24, 2022BuzzInContent.com caught up with Kumar, Head of Brand and Content, Scaler, to understand its content strategy, brand's focus on web series, influencer marketing and how the content marketing space is shaping up in India
By Akansha Srivastava | May 17, 2022The partnership spread over five different content pieces centres on the newly married Uday and Divya, who are shifting into a new home, amid the hot and humid weather of Mumbai
By BuzzInContent Bureau | May 10, 2022The Studio is a platform that brings together 1100+ content creators who will provide increased engagement for brands with relatable reels and videos made by real people, in real-life scenarios
By BuzzInContent Bureau | May 04, 2022In an interaction with BuzzInContent.com, Antil Yadav, Content Creator at Urban Company's YouTube Channel- Urban Guide, and a social media influencer himself, talks about the branded content space today
By Nisha Qureshi | April 26, 2022Havas Content will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India
By BuzzInContent Bureau | April 20, 2022Irani is one of the founding members of Nykaa and has helped the brand define the onsite customer journey, guided selling formats, UGC-powered communities, and omnichannel content strategy. She was also working with “Times Group' in her earlier stint
By BuzzInContent Bureau | April 19, 2022In an interaction with BuzzInContent.com, Shah spoke at length about Prodigious's style of functioning, its growth plan and his point of view on the branded content space shaping up in India
By Akansha Srivastava | April 19, 2022Marketers share with BuzzInContent, a checklist the platforms and creators must follow before approaching brands with content ideas
By Akansha Srivastava | April 12, 2022In a panel discussion, experts brainstorm on how Metaverse would change the way people consume content in the future, how can it help create content that opens the door for more revenue to flow in? The panellists also touched upon “Repurposing Web 2.0 content for Web 3.0, and what Metaverse holds for brands with smaller budgets
By BuzzInContent Bureau | April 11, 2022Singh's new role will entail leveraging content to build the next big thing in social commerce and content creators' community
By BuzzInContent Bureau | April 07, 2022Ayush Shukla, Founder, Finnet Media, writes about the narrowing gap between brands and influencers and why well-defined rules and structure of the content is important to avoid disputes
By BuzzInContent Bureau | April 01, 2022Hamsini Shivakumar and Kanika Yadav of Leapfrog Strategy Consulting, write about the new trend in branded content where brands represent themselves as champions of craftspeople and not as adversaries
By Hamsini Shivakumar | March 31, 2022BuzzInContent spoke to publishers, brands and branded content experts to find out the thought process that goes on while any branded content piece is created
By BuzzInContent Bureau | March 22, 2022Anvita Arora, Anuj Rai, Ishan Naman Sinha and Parikshit Vivekanand have joined the content studio's team
By BuzzInContent Bureau | March 15, 2022While there are several ways through which OTT platforms monetise from brands and ads, the pie of branded content in this revenue is only becoming larger over time
By Akansha Srivastava | March 15, 2022The digital broadcaster is aiming increased ad revenues through its multiple offerings in the branded content space
By Roohi Gupta | March 11, 2022At the Group she will manage a multi-skilled content team across brands such as POPxo, MyGlamm, The Moms Co, St Botanica, Organic Harvest, etc
By BuzzInContent Bureau | March 09, 2022