BuzzInContent Awards 2021 Winners Announced

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In an estimated media value of Rs 25-30 lakh, the brand garnered a reach of more than 26.5 million

By BuzzInContent Bureau | December 30, 2019
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The campaign is executed in partnership with Plan International, a global non-profit organisation, which is leading the movement to campaign for the rights of young women and girls, to take their fight against gender inequality a step further

By BuzzInContent Bureau | December 27, 2019
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As part of the campaign, the brand is crowdsourcing ideas from consumers to suggest the ingredients of the brand's upcoming Dairy Milk limited-edition chocolate. To amplify the campaign, the brand collaborated with LBB to execute an event and also partnered with leading food influencers to promote it

By BuzzInContent Bureau | December 24, 2019
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The web series co-conceptualised and executed by GenY Medium, focuses on the role of Indian woman in society and her desire to provide nutritious food to herself and family

By BuzzInContent Bureau | December 23, 2019
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Khanna will be seen sharing quick Christmas recipes on Tata Sky's social media pages today at 4pm

By BuzzInContent Bureau | December 23, 2019
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One creator, each from 12 states, will be pitted against each other to win the coveted title for the state they represent. The four-episode show beginning January 2020 will be hosted by the comedian Paritosh Tripathi

By BuzzInContent Bureau | December 19, 2019
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In a most recent case, Nykaa took to influencer marketing to create buzz around the launch of its latest product Clay it Cool mask. The brand collaborated with influencers with a following less than five lakh and was able to garner a reach of more than three million in days from a media value pegged between Rs 5-7 lakh

By BuzzInContent Bureau | December 19, 2019
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One Impression is one of the select few partners across the globe to have access to the Pinterest Influencer API

By BuzzInContent Bureau | December 18, 2019
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The brand has brought on board several influencers to flaunt Myntra clothes and accessories to raise awareness around the sale and engage with the consumers

By BuzzInContent Bureau | December 18, 2019
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The #PulsePePulseChallenge campaign is executed by FoxyMoron's influencer marketing vertical Pollen. The idea behind the campaign is to engage with consumers in a funny way. To win #PulsePePulseChallenge, three Pulse candies have to be stacked on top of each other in 15 seconds, with just one hand

By BuzzInContent Bureau | December 17, 2019
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The campaign titled ‘Smile Deke Dekho Duet' is an attempt to convey the flavours story of the brand in a meaningful way, all at the back of a simple insight — smiles lead to connections and Lay's brings a smile to consumers faces

By BuzzInContent Bureau | December 16, 2019
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Inside Edge is the story of the Mumbai Mavericks, a T20 cricket franchise playing in the PowerPlay League. In the series, Too Yumm! is one of the sponsors of the PowerPlay League and Mumbai Mavericks Captain, Vayu Raghavan, is seen enjoying the snack

By BuzzInContent Bureau | December 16, 2019
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Dettol brought on board a few mom influencers who created a buzz around the brand's #CleanIsNotGermFree movement to be executed today, December 16, 2019

By BuzzInContent Bureau | December 16, 2019
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In the third edition of the annual event by Future Group's fashion brand, it collaborated with actress Mouni Roy to amplify the campaign #SexyBackSundays on social media

By BuzzInContent Bureau | December 13, 2019
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The fashionable audio brand has topped the Sheeko Brandscore this week, garnering more than 23.5 million reach with an estimated media value worth Rs 30-35 lakh

By BuzzInContent Bureau | December 12, 2019
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Thrive focuses on increasing the believability of brand storytelling by treating influencers more as customers or talent and not just as media channels. This will make influencer marketing an initiative that impacts the purchase journey than being just an amplification vehicle

By BuzzInContent Bureau | December 12, 2019
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The campaign executed by Zero Gravity Community asked people to take up a challenge where they had to gulp, slurp or eat Vadilal ice cream under 45 seconds and post videos on social media with the required hashtags the brand created for the contest

By BuzzInContent Bureau | December 11, 2019
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The fashion brand rarely does influencer marketing. For the first time in the last one year, the brand's #Standout contest has taken its influencers game at a mass level, reaching 13 million audiences on Instagram

By BuzzInContent Bureau | December 11, 2019
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