Crafted and executed by Wavemaker, the #DilKiSuno campaign will showcase inspiring stories by celebrities at IIFA 2019. The aim is to bring alive the inspiring stories of consumers who have listened to their hearts and made their own path
By BuzzInContent Bureau | October 03, 2019In the web series, the celebrities let audiences into their beautiful homes and showcased their favourite corners. For season 3, the brand wanted to encourage binge-watching on YouTube
By BuzzInContent Bureau | October 03, 2019Very few brands in India have been successful in creating communities. The Memory Project from HDFC Life has turned out to be one such community platform where people are sharing memories of their loved ones who are no more. Started in 2018, the digital platform has reached to million users with an average time spent between three and five minutes
By BuzzInContent Bureau | September 30, 2019Salwan, co-founder and CEO of Little Black Book, shares key ingredients of the secret sauce of the platform's success and why it is the go-to place for brands looking to connect with millennials
By Akansha Srivastava | September 23, 2019The web series powered by POPxo is featured on the YouTube channel Just Human Things, the first brand to be started under Writeous Studios
By BuzzInContent Bureau | September 20, 2019Marsplay's seed round was led by Amit Agrawal, former YouTube India Head, Vivekananda Hallekere, CEO, Bounce and Shamir Karkal, Founder Simple.com, among others
By BuzzInContent Bureau | September 12, 2019As part of the offering, the influencers will create unboxing videos of products for the brands
By BuzzInContent Bureau | September 12, 2019Through this initiative, the company aims to promote the spirit of connected living that is an enabler in people's lives this festive season
By BuzzInContent Bureau | September 11, 2019As part of the campaign #SikhaateRehna campaign, three humorous videos portray some basic mistakes that people tend to commit even after multiple reminders and how they can be prevented
By BuzzInContent Bureau | September 06, 2019The initiative is conceptualised and executed by Blink Digital. The brand, with curated educational videos for common diseases, busts healthcare myths and shares the science behind GSK brands. Each film will discuss a medical fact and a relevant GSK product
By BuzzInContent Bureau | September 04, 2019Marathi music composer and singer Avadhoot Gupte has collaborated with the brand for the initiative. People across India have been asked to contribute towards the lyrics of the aarti, which will be composed by the musician this week
By BuzzInContent Bureau | September 02, 2019On Women's Equality Day, the personal care brand collaborated with Sait to talk about gender equality, which is also a part of the brand's larger on-going campaign #AbSamjhautaNahin
By BuzzInContent Bureau | August 28, 2019The data-driven and open discovery tool enables brands and their agencies with easy access to search, filter and shortlists influencers for their marketing initiatives
By BuzzInContent Bureau | August 21, 2019IMA has a staff on 85 and clients include Pernod Ricard, Under Armour, Beiersdorf, Diesel, Microsoft, Heineken, Samsonite and Booking.com
By BuzzInContent Bureau | August 13, 2019The four-episode series showcases Legrand's home automation technology. The series has been released on Good Times TV and the brand's India YouTube channel
By BuzzInContent Bureau | August 08, 2019The initiative is a part of Sterling Reserve Comedy Project, an extension of Sterling Reserve Projects — an umbrella platform that looks to discover, enable and incubate emerging talent in performing arts
By BuzzInContent Bureau | August 07, 2019The song has been created by Qyuki Media and the music video has been produced by The Glitch team
By BuzzInContent Bureau | August 05, 2019Conceptualised by The Glitch, the initiative was aimed at generating awareness about muscle health among urban consumers who are 30+ in age
By BuzzInContent Bureau | August 02, 2019