In this article, content marketing practitioners discuss the pros and cons of remixing content. But even though the technique can be quite useful, many brands aren't deploying it. We find out why
By Akansha Srivastava | April 27, 2021Selling branded content is a lot different from selling regular ad inventories. BuzzInContent caught up with biggies in the branded content space, who shared their expertise on how to make a mark on the client and crack deals
By Akansha Srivastava | April 20, 2021The content format gives brands an opportunity to engage with the celebrities' audience and build brand affinity
By BuzzInContent Bureau | April 14, 2021BuzzInContent.com caught up with online gaming platforms and content creators to discuss the importance of content marketing and how to implement the medium to grab the attention of gaming lovers
By Akansha Srivastava | April 13, 2021In his new role, Nagarajan will report to Prasanth Kumar, CEO of GroupM South Asia, and will also continue being Chief Content Officer at Wavemaker
By BuzzInContent Bureau | April 09, 2021Organised in association with India Film Project, the initiative is to encourage potential vloggers, beginners and vlogging enthusiasts to create engaging content and showcase their creativity and talent
By BuzzInContent Bureau | April 08, 2021This week, the Founder of Leapfrog Strategy Consulting analyses branded content created by Wakefit, Philips, Duroflex, Centuary Mattresses, Peps Industries and how it is helping them to create a habit of good sleep and set them up as shapers of culture and culture change
By Hamsini Shivakumar | April 08, 2021The eight-week series will feature some of the most influential voices from the content and marketing landscape in India
By BuzzInContent Bureau | April 07, 2021Paree's entire marketing efforts are directed at content and it has been actively associating with shows on both TV and digital. Samta Datta, GM Marketing, Paree, tells BuzzInContent.com why marketers need to find meaning, thoughtfulness and relevance in their communication
By Akanksha Nagar | April 07, 2021The pandemic and ASCI's stringent guidelines around alcohol brands advertising have led brands in the category to increase their focus on digital content collaboration and creation with music and comedy as main themes
By Akansha Srivastava | April 06, 2021The platform's emotional intelligence tool is creating a direct impact on sales and revenues for companies, Sharmin Ali, Founder and CEO, Instoried, tells BuzzInContent.com. She explains how they are using neuromarketing to help increase or decrease a particular emotion in content
By Akanksha Nagar | April 06, 2021The account was won following a multi-agency pitch. The agency will help further expand Trell's narrative via social media and impactful digital content
By BuzzInContent Bureau | April 06, 2021The Founder of Leapfrog Strategy Consulting writes how the agency breaks the boundaries between marketing and HR by introducing branded content to the latter through 14 short minisodes, showcasing the work atmosphere at the company
By Hamsini Shivakumar | April 01, 2021In conversation with production houses and OTT platforms, BuzzInContent explores how promotions of films and series are now more about creating content that engages and connects with the audiences in various formats, including influencer-led marketing
By Akansha Srivastava & Akanksha Nagar | March 31, 2021BuzzInContent.com talks to brands in the sleep category to discuss how they are building a credible relationship with consumers by speaking in their language through innovative content formats
By Akanksha Nagar | March 24, 2021The division will manage all key aspects of the creators' business, including selecting their brand collaborations across digital and non-digital mediums, personal branding and PR, content advisory, finance and admin support
By BuzzInContent Bureau | March 19, 2021Rathi has branded content experience with media houses including the Times Group, NDTV and the Zee Group. In her most recent stint, she was West Head - IPR Sales in Optimal Media Solutions, a Times Group company
By BuzzInContent Bureau | March 17, 2021With a luxurious rental each in Mumbai and Delhi, this initiative will see 15 new influencers come together every week, to collaborate and create catchy content under one roof
By BuzzInContent Bureau | March 17, 2021