BuzzInContent Awards 2021 Winners Announced

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The campaign #IAmAnArtist conceptualised by BC Web Wise displays a healthy mix of introductory, tutorial videos and content featuring real people with their fluid art paintings

By BuzzInContent Bureau | August 26, 2020
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The activity included a YouTube release, ‘How to Impress Your Boss' in association with YouTuber ‘Be YouNick'. Abhi and Niyu, Barkha Singh, Ankush Bahuguna, Saloni Gaur, and Ayush Mehra and others posted content around the campaign

By BuzzInContent Bureau | August 26, 2020
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With the growth of content consumption on OTT platforms, it's inevitable for brands to devise content strategies to engage with the consumers hooked to this medium. This article emphasises why it is the right time for brands to join hands with OTT players

By Payal Shah Karwa | August 20, 2020
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Specifically targeted to tap viewers based in UP, Bihar and parts of Madhya Pradesh between the age group of 16-35 years, Binge will produce fictional content in the form of short video stories and web series

By BuzzInContent Bureau | August 19, 2020
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We are living in times where demand for content marketers has increased as brands are heavily relying on content to engage with consumers. BuzzInContent.com talked to a few experts in the industry to compile a list of traits that makes a good content marketer

By Akansha Srivastava | August 18, 2020
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Recently, BuzzInContent.com came across Skore condom's content initiative with Mallika Dua on the occasion of International Day of Female Orgasm. We caught up with Vishal Vyas of TTK Healthcare to know the content strategy behind the video and to understand his point of view on the content marketing space shaping up in India

By Akansha Srivastava | August 14, 2020
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The 2020 Content Strategy Report states that content should be part of the culture, can drive behavioural changes and be contextual

By BuzzInContent Bureau | August 12, 2020
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The pandemic has led and forced multiple organisations to build newer capabilities and offerings while transforming themselves digitally. BuzzInContent.com finds out why content becomes intrinsic for brands that decide to step into this journey

By Akanksha Nagar | August 11, 2020
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Journalism is a unique profession that can make an impact on people's lives with stories that matter. It is all about storytelling that puts your readers first and competes with the best stories from other publications. What happens when this mindset and skillset take up the challenge of becoming a content marketer?

By Akansha Srivastava | August 04, 2020
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BuzzInContent.com caught up with Shroff, Vice-President, Marketing, Unacademy, to talk about the scope of branded content on the audio-streaming apps and podcasts

By Akansha Srivastava | July 30, 2020
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Sanjeev Bhargava, Director, Brand TOI/ TIMS, tells BuzzInContent.com that it is a common knowledge that a substantial part of the content on social media is motivated or false. He says the newspaper may launch more initiatives to encourage people to read-only authentic and fact-checked news

By Akanksha Nagar | July 29, 2020
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BuzzInContent.com asked several content leaders what specific skills and practices they adopted during the crisis or they intend to adopt in the near future that can expand their career opportunities. The experts share their learnings that you won't get to study anywhere

By Akansha Srivastava | July 28, 2020
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Multiple brands have smelt an opportunity in the content space and are cashing in on the medium amid the pandemic. But will they continue with content marketing as an integral part of their strategy or is it a short-term tactical move? BuzzInContent.com finds out

By Akanksha Nagar | July 21, 2020
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We dive into the black box of content marketing experts to understand the impact of Covid-19 on the content marketing industry

By Payal Shah Karwa | July 20, 2020
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The initiative has been launched in collaboration with digital food network India Food Network (IFN), GroupM's Essence and Motion Content Group, and digital agency 22feet Tribal WW

By BuzzInContent Bureau | July 16, 2020
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Gogia tells BuzzInContent.com there's no formula that decides the cost of an influencer and that the ban on TikTok will help content creators to put content on different platforms and build audiences simultaneously. He says the pandemic forced new brands to explore influencer marketing because of the good ROI it provides

By Akanksha Nagar | July 16, 2020
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During the pandemic, the brands are creating content more than ever to engage with consumers. Unknowingly, many are adding to the mound of mediocre content, causing content fatigue among the consumers. BuzzInContent.com caught up with content experts and asked them how brands can unlearn the art of creating average content

By Akansha Srivastava | July 14, 2020
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Explaining how brands have underutilised the content marketing space in India, Kumaar, CEO, tells BuzzInContent.com that the biggest challenge in the space is measuring the ROI and preferring quantity over quality. He discusses how ‘Content Repurposing' can be an apt strategy amid the pandemic

By Akanksha Nagar | July 13, 2020
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