In the near future, the kids' content industry is definitely going to swell if nothing else. With limited school timings and a few sources of entertainment, until life limps back to normal, kids' content creators and brands have an excellent opportunity to leverage the need

The feature will allow consumers to shop products that are part of videos without moving away from the video interface, leading to a seamless, natural and content-to-commerce experience

Ferraz, Creative Director, says if it is to appeal to the emotions of consumers, create a connection with the audience, or convey the brand values, branded content is your go-to medium

Das was earlier the Executive Cluster Head, Innovation Studio and Custom Content at Zee Entertainment Enterprises

Laughter is contagious and can help make a brand's content go viral but only if it is humorous and witty at the same time. BuzzInContent.com talks to content experts to find out how brands can stay away from selling crass content as humour at a time when we need laughter more than ever

Shoor strongly believes content will not replace communication on classical advertising at least for the next five years. Talreja says new-age content creators do not necessarily understand brands

Veet associated with Mithila Palkar and Barkha Singh to create content and promote Veet Cold Wax Strips. Barkha showed how to get ready for a virtual date by taking care of face skin and remove unwanted facial hair, Mithila educated users on how to use cold wax strips

Aired powerful content pieces ‘The Choice' and ‘Circumstances' during Oprah Winfrey's town hall show on racial discrimination in the US

Animated content for long in India has failed to deliver value due to quality issues. But the Covid-19 crisis came as a shot in the arm for animation, which has come to the rescue of brands and publishers. BuzzInContent.com finds how the animation space is redefining itself from being a children genre to be accepted by all

With the events industry shut due to Covid-19, a lot of brands have resorted to the live interactive content formats on social media. But creating appeal, engagement, getting the right audience to watch it along with fulfilling brand objectives is not easy. BuzzInContent.com talks to brands and experts to understand the art of doing it right

The lockdown has proved to be challenging for the media industry but it has also provided content creators with an opportunity as consumption of content is more than ever. It also calls for innovation as creators have to make do with minimum production back-up

BuzzInContent.com caught up with Chaitanya Ramalingegowda, Co-Founder at the direct-to-consumer mattress brand, and Sandeep Balan, Partner, Branded Content at Spring Marketing Capital, to understand Wakefit's lockdown content strategy

BuzzInContent caught up with publishers, niche platforms, creators and agencies to gauge the impact of Covid-19 on their businesses and find how are they dealing with it

The company will share with the content creator 40% of the net revenue that the company will earn from advertising and subscription from the content creator's channel

Partnering with WATConsult Bengaluru, the brand leveraged influencer marketing for the campaign to garner more than 242 M Impressions. The content showed how the influencers are using their time during this period, leading their followers to the app

In such unprecedented times, when creating massive ad campaigns with outdoor shootings and extravagant budgets is not possible, it is seen that more and more creative agencies are upping the ante on the content marketing front. Will the lockdown help content marketing gain more prominence in the communication play of agencies forever?

BuzzInContent has compiled a list of five content-led campaigns created by Nykaa, Johnson's, Titan, Wakefit.co and Netflix India

Mehta will take care of entertainment and sports, branded content, music and IP creation along with experiential marketing. Mayne will look after social media practice and driving the creation of agile content that powers performance marketing