BuzzInContent Awards 2021 Winners Announced

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The report says 70% B2B enterprises are creating more content than a year ago, with 52% planning to increase spending on content

By BuzzInContent Bureau | March 30, 2020
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BuzzInContent caught up with the CMO of the company that has brands such as Naukri.com, Jeevansathi.com, Shiksha.com and 99acres.com, to talk about various challenges related to the content marketing space in India

By Akansha Srivastava | March 26, 2020
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All brands plan their content calendars much in advance and a health crisis like Covid-19 puts everything off track. In such a situation, brands have to be super agile and quickly devise an all-new content calendar for the period. India's top content practitioners have some tips to share to deal with such situations

By Akansha Srivastava | March 24, 2020
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BuzzIncontent.com caught up with content experts to understand how branded content on TV can deliver maximum ROI for all stakeholders

By Akansha Srivastava | March 17, 2020
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Call for entries open for the inaugural awards honouring innovative content solutions of brands. Entry deadline: October 31, 2020

By BuzzInContent Bureau | March 12, 2020
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Archana Tiwari Nayudu, Director, Content and Communications at upGrad, tells BuzzInContent how the company though being very nascent in the content space wants to claim a bigger space in the lives of consumers. She also discusses their plan to explore content in four more regional languages

By Akanksha Nagar | March 12, 2020
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For a brand, any on-ground activation or experiential campaign is not just the offline strategy and accompanied by a good online plan as well. But the shelf life remains limited till brands are not bolstered by solid content marketing strategies. Content can help move customers emotionally, deriving better recall and amplifying the whole reach. But how is that achieved? BuzzInContent finds out

By Akanksha Nagar | March 11, 2020
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BuzzInContent compiles a list of content-driven campaigns done by Mastercard, ICICI Lombard, Tata Mutual Fund, Acko, IDBI Federal Insurance, DBS Bank and ICICI Prudential to celebrate Women's Day and to send across powerful messages

By BuzzInContent Bureau | March 09, 2020
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Takalkar was earlier Creative Head, Content Studio at BBH India

By BuzzInContent Bureau | March 04, 2020
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Martis, Consumer Marketing Director at PGI, tells BuzzInContent how for the jewellery category content is much more than just emotions and why conventional marketing isn't sufficient. Talking about the company's plans, she discusses how it is able to build a positive circle of influence amid inauthentic influencers

By Akanksha Nagar | March 03, 2020
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Divanshi Gupta, Director, The Marcom Avenue, writes how with content marketing, brands are not just attracting visitors for a stroll but also to fulfil their search query and interest them into buying their product or service

By Divanshi Gupta | March 02, 2020
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A lot of times, even fantastic content marketing ideas don't take shape in proper content campaigns. BuzzInContent explores the possible reasons behind ideas not getting converted, and tries to find out possible solutions to increase the conversion rate and not let the hard work go in vain

By Akansha Srivastava | February 27, 2020
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With the infusion of new funds, Pepper is looking to expand its team in Mumbai and focus on product and its technology platform that will enable content creation ‘on-demand'

By BuzzInContent Bureau | February 26, 2020
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In the past, UB has created a lot of good content for its various alcobev brands but has taken a break for a while. In an interaction with BuzzInContent, Singh, Head of Marketing, talks about their content strategy, why the brand has taken a pause from its channel and future plans in podcasts

By Akanksha Nagar | February 25, 2020
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Firework is also in discussions with several entertainment and sports platforms to collaborate and create content that will derive great value for users and brands

By BuzzInContent Bureau | February 24, 2020
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Over the years, the Austrian energy drink brand has become a content powerhouse with its footprints present across touchpoints where its audience is present. BuzzInContent analyses the brand's content strategy, which is now every marketer's dream

By BuzzInContent Bureau | February 24, 2020
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The video series will be launched on March 14 in India to encourage new, organic conversations based on shared content experience

By BuzzInContent Bureau | February 19, 2020
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Unlike the previous generations, the millennials and Gen Z have more affinity towards real life and self-help content. Hence, the brands that focus more on real-life stories instead of glossy-fairy-tail content marketing techniques can generate more traction. BuzzInContent.com spoke to some leading marketers to understand the impact of real-life and self-help content can create for brands

By Akansha Srivastava | February 18, 2020
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