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On an average 40,000 active weekly users engage on the Nykaa Network. Expert Lives on the platform see traffic of 20,000 users in a span of just two hours. The platform has over 1,00,000 answers to 50,000 questions

By BuzzInContent Bureau | June 11, 2019
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The content platform has gradually expanded itself from a digital community for women to a full-fledged e-commerce platform. The company has now started launching brick and mortar stores as well. In a conversation with BuzzInContent.com, Priyanka Gill, Founder and CEO, POPxo, shares the challenges involved in the content-commerce approach and how she's building a formidable retail platform on the back of content marketing

By Akanksha Nagar | June 10, 2019
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He joins ex-Lowe Arun Iyer's agency from United Breweries where he was Head of Digital Marketing

By Akanksha Nagar | June 10, 2019
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Attributed to several reasons such as greater engagement and conversion rates, micro influencers, in a very short span of time, have gained a steep growth. BuzzInContent finds out how this growth will leave an impact on macro influencers and who among the two will be the brand's first choice

By Akanksha Nagar | June 07, 2019
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The brand's video content offering is hosted on its YouTube channel every Tuesday, Thursday and Friday at 5 pm. The show was launched in December 2018 and has gained popularity base of more than 2,50,000 subscribers

By BuzzInContent Bureau | June 07, 2019
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Clovia's sleepwear collection will be worn by the characters in some of the leading shows on the channel like Udaan, ‘Roop-Mard ka Naya Swaroop' and ‘Ishq Mein Marjawa'. Whenever the characters will appear in Clovia outfits, an aston band will appear on the screen promoting the collection and directing viewers to Clovia website

By BuzzInContent Bureau | June 07, 2019
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Durex roped in influential women and men like Pooja Bedi, Swara Bhaskar, KushaKapila, KaneezSurka, Aditi Mittal, Saloni Chopra, Kunal Kundra, Kenny Sebastian, Aparshakti Khurana to share their point of view on orgasm inequality and to maximise the reach of the message conveyed

By BuzzInContent Bureau | June 06, 2019
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As part of the larger brand campaign #ShareTheLoad, through this association, the detergent brand aims to educate and raise awareness around gender equality amongst the app-learners

By BuzzInContent Bureau | June 06, 2019
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The partnership aims at enhancing the content ecosystem and delivering top value entertainment content, while simultaneously helping brands reach their audiences

By BuzzInContent Bureau | June 06, 2019
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People can see ‘Paid partnership' on all the creators' branded content posts, which is important for ad transparency. Branded content ads for feed will be available to all advertisers in the coming weeks and for stories over the coming months

By BuzzInContent Bureau | June 06, 2019
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The web series is a part of the new entertainment section that will also stream trending content across music, movies, politics, sports, business and astrology

By BuzzInContent Bureau | June 06, 2019
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In an interaction with BuzzInContent.com, Charu Joshi, Business Development and Partnership Lead at Google India, talks about the growing voice and content marketing landscape in the country

By Akanksha Nagar | June 04, 2019
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In the complex business of technology, be it B2B or B2C, leading companies such as Microsoft, Intel, Adobe and Google are using content marketing to drive brand relevance, advocacy and empowering customers with information. BuzzInContent.com finds out how content is helping tech brands to reach out to relevant audiences and what solutions do publishers have in store

By Akansha Srivastava | June 04, 2019
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To encourage users pan-India to create engaging content to celebrate the spirit of World Cup, TikTok has also introduced an array of exciting in-app features, including a special sticker to celebrate th tournament

By BuzzInContent Bureau | June 03, 2019
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The brand has collaborated with leading chefs like Saransh Goila, Shipra Khanna, Amrita Raichand and Ajay Chopra who will create recipes using the product. It will also run a digital campaign inviting consumers to share different recipes using Alpenliebe Juzt Jelly

By BuzzInContent Bureau | May 31, 2019
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As part of the campaign #FlushTheAwkwardness and along with the brand's CSR wing We are Water Foundation India, it has established a pad library for female employees and installed pad vending machines at nine schools in rural India

By BuzzInContent Bureau | May 30, 2019
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The crisp and comical 1.45-minute video aims to educate people to not share their life insurance policy details with strangers over the phone

By BuzzInContent Bureau | May 30, 2019
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In a conversation with BuzzInContent.com, the platform's Head of Ad Sales and Partnerships Sachin Sharma says that TikTok's hold on new internet users with a distinct information-sharing pattern and behaviour sets them apart

By Akansha Srivastava | May 29, 2019
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