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Girish Bindal, Director - Content Marketing at Elara Group (Housing, PropTiger, Makaan), writes about some key insights on how to make the most effective use of content marketing and what not to do

By Girish Bindal | January 07, 2019
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The agency will offer all aspects of vernacular content, including audio, video and text. It will be headed by Hansveen Kaur, who has been leading the regional language capability centre of excellence at Momspresso

By BuzzInContent Bureau | January 07, 2019
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Season 1 of the web series crossed 45 million views on Hotstar. The new season features Bollywood stars Vicky Kaushal and Bhumi Pednekar and Tamil actress Raiza Wilson

By BuzzInContent Bureau | January 04, 2019
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How the best branded content web series of The Viral Fever such as Girliyapa, The Timeliners and The Screen Patti became instant hits

By BuzzInContent Bureau | January 02, 2019
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A lot of brands tried their hands on content marketing in 2018, but it doesn't deliver results if done half-heartedly and can surpass the traditional advertising if the brand objective and distribution strategy is clear. This article outlines what 2019 has in store for content marketing

By Akansha Mihir Mota | January 02, 2019
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Sanjay Vakharia, CEO, Spykar tells BuzzInContent.com that the brand's content will focus more around music and fashion in coming years

By BuzzInContent Bureau | January 02, 2019
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The platform has collaborated with Prabh Deep, an upcoming 23-year old Indian rapper, to showcase the different antics people indulge in when drunk, with the lyrics communicating the key message

By BuzzInContent Bureau | January 02, 2019
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Gupta earlier headed marketing at Zee Media and took care of the marketing and content strategy functions of the channel's national and regional channels

By BuzzInContent Bureau | January 02, 2019
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As brands wrap up their content marketing plans in 2018, it's time to reflect and watch out for some newer trends and techniques in the content space in the next year

By BuzzInContent Bureau | January 02, 2019
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The TV show hosted by Salim Merchant and Anushka Manchanda will bring together India's top musical friends and will trace the journey of their No.1 Yaari over 10 episodes

By BuzzInContent Bureau | December 28, 2018
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As ‘content marketing' became a buzzword in India in recent times, most brands left no stone unturned to embark on the content path. BuzzInContent.com compiles its list of favourite content marketing campaigns that will inspire the brands to do more of it in 2019

By Akansha Mihir Mota | December 26, 2018
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The web show is created by Pocket Aces food channel Gobble and the lifestyle genre mini-series will have five episodes with one new celebrity every week

By BuzzInContent Bureau | December 26, 2018
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Madhavi Irani, Chief Officer - Content, Nykaa, writes about Intelligent Content, a way of thinking through the way content is organised and managed

By BuzzInContent Bureau | December 24, 2018
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Nirav Khandhadia, Business Head, ‘Why? Stay! Calm!' will spearhead the vertical. Brand Street has previously done movie-brand integrations like Phillauri-Uber, Jolly LLB 2-Lotus Herbals, Baahubali 2-Hike messenger, Badrinath ki Dulhania -Voltas Fresh Air Coolers

By BuzzInContent Bureau | December 21, 2018
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The anthem is the voice and character that refuses to conform to the stereotypes and ‘rules' imposed on girls and women in our society

By BuzzInContent Bureau | December 21, 2018
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As consumers are not taking a shine to traditional advertising and avenues of brands to grab attention are narrowing down, content marketing is gradually evolving as a deliverable medium. But because of lack of measurability, a lot of brands are not going full throttle on it. Ending the marketers' confusion, BuzzInContent.com compiles a list of tools that can be used to measure effectiveness of content marketing

By Akansha Mihir Mota | December 18, 2018
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Shivaji Dasgupta, Founder of INEXGRO Brand Advisory, writes how content marketing, done inspirationally and intelligently, can honestly play a decisive role in the imminent cliff-hanger of 2019

By Shivaji Dasgupta | December 18, 2018
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Isobar created an interactive banner across apps used by women that focus on areas pertaining to their interest. To engage them, women were asked to speak about their passion into their mobile microphones. This led them to a final frame with Forevermark's video and a customised message that can be shared via WhatsApp and Facebook

By BuzzInContent Bureau | December 18, 2018
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